KEN & FRIENDS: MALE FASHION DOLLS & CLOTHING FROM 1961-1987
1976 The Outfits
All 1976 outfits were produced in Korea. There were some great ones this year, with an overall seaside-holiday theme. Four of them (#9696-9699) were exclusive to Sears.* Note Ken’s new logo on all the packaging.
BEST BUY FASHIONS
BEST BUY FASHIONS #9127
1976 Best Buy Fashions #91271976 Best Buy Fashions #91271976 Best Buy Fashions #9127 dickey1976 Best Buy Fashions #9127 in original packaging
BEST BUY FASHIONS #9128
1976 Best Buy Fashions #91281976 Best Buy Fashions #91281976 Best Buy Fashions #9128 scarf1976 Best Buy Fashions #9128 in original packaging
BEST BUY FASHIONS #9129
1976 Best Buy Fashions #91291976 Best Buy Fashions #91291976 Best Buy Fashions #9129 visor1976 Best Buy Fashions #9129 in original packaging
BEST BUY FASHIONS #9130
1976 Best Buy Fashions #91301976 Best Buy Fashions #91301976 Best Buy Fashions #91301976 Best Buy Fashions #9130 in original packaging
BEST BUY FASHIONS #9131
1976 Best Buy Fashions #91311976 Best Buy Fashions #91311976 Best Buy Fashions #9131 visor1976 Best Buy Fashions #9131 in original packaging
BEST BUY FASHIONS #9132
1976 Best Buy Fashions #91321976 Best Buy Fashions #91321976 Best Buy Fashions #9132 hat1976 Best Buy Fashions #9132 in original packaging
SEARS STORE EXCLUSIVE BEST BUY FASHIONS
*Like all Best Buy Fashions sold between 1976-1978 these are dated 1975 on the packaging, so, without any printed reference such as a Sears store guide, I’m relying on the received wisdom of other collectors that these outfits are indeed Sears exclusives from this year.
BEST BUY FASHIONS #9696
1976 Sears Best Buy Fashions #96961976 Sears Best Buy Fashions #96961976 Sears Best Buy Fashions #96961976 Sears Best Buy Fashions #9696 in original packaging
BEST BUY FASHIONS #9697
1976 Sears Best Buy Fashions #96971976 Sears Best Buy Fashions #96971976 Sears Best Buy Fashions #9697 cap1976 Sears Best Buy Fashions #9697 in original packaging
BEST BUY FASHIONS #9698
1976 Sears Best Buy Fashions #96981976 Sears Best Buy Fashions #96981976 Sears Best Buy Fashions #96981976 Sears Best Buy Fashions #9698 in original packaging
BEST BUY FASHIONS #9699
1976 Sears Best Buy Fashions #96991976 Sears Best Buy Fashions #96991976 Sears Best Buy Fashions #96991976 Sears Best Buy Fashions #9699 in original packaging
BEST BUY FASHIONS #8627
Ken’s Best Buy Fashions shoes were reissued in Europe with the new style logo. There was also a variation produced in Taiwan which was possibly a European exclusive. It contains several shoes which were not available with any other outfit or set.
1976 Best Buy Fashions #8627 (European version)1976 Best Buy Fashions #8627 (European exclusive)1976 Best Buy Fashions #8627 (European exclusive)
SEARS EXCLUSIVE FASHIONS #9657
The Sears Wish Book offered an exclusive 2-outfit Wardrobe Set for Ken, which was possibly also sold in their department stores. It consisted of mix ‘n match versions of Best Buy Fashions #9127 and #9128.
1976 Fashions #9657 in original packagingFrom 1976 Sears Wish Book
GET-UPS ‘N GO / FASHION ORIGINALS
GET-UPS ‘N GO Casual plaid for business and pleasure / FASHION ORIGINALS #9167
GET-UPS ‘N GO Sporty duds play ball in style / FASHION ORIGINALS #9168
1976 Get-Ups ‘N Go #9168 Sporty duds play ball in style1976 Get-Ups ‘N Go #91681976 Get-Ups ‘N Go #91681976 Get-Ups ‘N Go #9168 accessories
The NRFP version below right has a darker mitt and lighter sneakers.
1976 Get-Ups ‘N Go #9168 in original packaging1976 Get-Ups ‘N Go #9168 in original packaging (Variation)1976 Fashion Originals #9168 (European version 1)1976 Fashion Originals #9168 (European version 2)
GET-UPS ‘N GO Classy tux for handsome groom! / FASHION ORIGINALS #9596
This tuxedo is very similar in design to the Donny Osmond outfit Starlight Night (see section 1977-1978 Donny & Jimmy Osmond).
1976 Get-Ups ‘N Go #9596 Classy tux for handsome groom!1976 Get-Ups ‘N Go #95961976 Get-Ups ‘N Go #95961976 Get-Ups ‘N Go #9596 accessories1976 Get-Ups ‘N Go #9596 in original packagingGet-Ups ‘N Go #9596 in 1977 packaging1976 Fashion Originals #9596 (European version)
REVERSE OF PACKAGING
The Get-Ups ‘N Go outfits from 1973-1978 and the Best Buy Fashions from 1974-1978 are all blank on reverse. The Fashion Originals for 1976 appear to have come in two different boxes. The earliest ones came in a pink box which still used the same graphic design as the previous year. The later ones came with a squarer window and the new Ken logo. The illustration on reverse of box was also modernized.
Reverse of Fashion Originals 1976 (Pink box 1)Reverse of Fashion Originals 1976 (Pink box 2)
BOOKLETS & CATALOGUES
From 1976 Movin’ with Mattel catalogueFrom 1976 Movin’ with Mattel catalogue1976 Movin’ with Mattel catalogue deal sheetFrom 1976 Montgomery Ward Christmas catalogue
I haven’t yet discovered any US Barbie booklet for 1976. In Europe the Get-Ups ‘N Go outfits were packaged as Fashion Originals, and note that the Best Buy Fashions were still given names.
From 1976 Italian Barbie bookletFrom 1976 Italian Barbie bookletFrom 1976 English Barbie booklet1976 Belgian Barbie booklet
The 1976 French catalogue also features several older outfits. The Bridegroom, Tennis and Pilot outfits are even pictured twice, and described as ‘Ensembles’ or ‘Vêtements’. The only difference I can think of could be the packaging. The ‘Ensembles’ could be the regular GUAG packaging, and the ‘Vêtements’ are packaged as Fashion Originals (Boite Fenêtre). Note too that the Bridegroom and Tennis outfits have swapped code numbers, and the brown suit has a completely different code number (should be 7838).
From 1976 French Mattel Jouets ’76 catalogueFrom French Mattel jouets ’76 catalogueFrom 1976 German Barbie bookletFrom 1976 German Mattel Werbemittel catalogueFrom 1976 German Spielzeug catalogueFrom Swedish Barbie Bladet 76From Swedish Barbie Bladet 76