1970 The Outfits

Four new outfits were available for 1970. There were also two great Sears exclusives: the first Casual All-Stars Set, and the gift-boxed Red, White ‘N Wild Set. All trousers from 1969-71 outfits have working YKK zips. Some have an additional hook-and-eye fastener, and Shore Lines and Bold Gold have zips and belts. The only trousers from this period which were simply elasticated are those from the Casual All-Stars and Action Wear (Slacks Are Back) series. Several variations were made of the outfits this year. The trousers and ties came in different fabrics and/or patterns, and even the socks came in different colours.


THE ENSEMBLE PAKS

PLAY IT COOL #1433

1970 #1433 Play It Cool
1970 #1433 Play It Cool
1970 #1433 Play It Cool
1970 #1433 Play It Cool
1970 #1433 Play It Cool
1970 #1433 Play It Cool
1970 #1433 Play It Cool accessories
1970 #1433 Play It Cool accessories
1970 #1433 Play It Cool
1970 #1433 Play It Cool in original packaging
1970 #1433 Play It Cool in original mail order packaging
1970 #1433 Play It Cool in original mail order packaging
1970 #1433 Play It Cool variation
1970 #1433 Play It Cool variation slacks
1970 #1433 Play It Cool (Variation) in original packaging
1970 #1433 Play It Cool with variation slacks

BIG BUSINESS #1434

1970 #1434 Big Business
1970 #1434 Big Business
1970 #1434 Big Business
1970 #1434 Big Business
1970 #1434 Big Business
1970 #1434 Big Business
1970 #1434 Big Business
1970 #1434 Big Business accessories
1970 #1434 Big Business
1970 #1434 Big Business in original packaging
1970 #1434 Big Business in original mail order packaging
1970 #1434 Big Business in original mail order packaging
1970 #1434 Big Business variation
1970 #1434 Big Business with variation tie
1970 #1434 Big Business with variation tie and socks
1970 #1434 Big Business with variation tie and socks
1970 #1434 Big Business
1970 #1434 Big Business variation tie
1970 #1434 Big Business
The JCPenney catalogue shows this variation tie
1970 #1434 Big Business variation shirt
1970 #1434 Big Business variation shirt
1970 #1434 Big Business variation
1970 #1434 Big Business variation shirt

SHORE LINES #1435

1970 #1435 Shore Lines
1970 #1435 Shore Lines
1970 #1435 Shore Lines
1970 #1435 Shore Lines
1970 #1435 Shore Lines
1970 #1435 Shore Lines
1970 #1435 Shore Lines
1970 #1435 Shore Lines accessories
1970 #1435 Shore Lines
1970 #1435 Shore Lines
1970 #1435 Shore Lines
1970 #1435 Shore Lines
1970 #1435 Shore Lines in original packaging
1970 #1435 Shore Lines in original packaging
1970 #1435 Shore Lines variation
1970 #1435 Shore Lines variation slacks
1970 #1435 Shore Lines with variation slacks
1970 #1435 Shore Lines with variation slacks

BOLD GOLD #1436

1970 #1436 Bold Gold
1970 #1436 Bold Gold
1970 #1436 Bold Gold
1970 #1436 Bold Gold
1970 #1436 Bold Gold
1970 #1436 Bold Gold
1970 #1436 Bold Gold
1970 #1436 Bold Gold accessories
1970 #1436 Bold Gold in original packaging
1970 #1436 Bold Gold in original packaging
1970 #1436 Bold Gold with variation yellow socks
1970 #1436 Bold Gold with variation yellow socks

SEARS EXCLUSIVE CASUAL ALL STARS SET

Sears began their exclusive Casual All Stars series this year. These were clothing sets which always contained a jacket, two shirts, two trousers, two ties, and a pair of socks and shoes. The earliest sets also contained a pair of shorts, soap & razor. The series ran until 1973. The designs remained basically the same, but the fabrics used varied greatly, even in one year, and I don’t suppose anyone will ever fully discover all the variations. I have several items from this series, which can be seen in the section Casual All Stars – Sears exclusive sets 1970-1973.

1970 #1514 Sears Casual All Stars set in original packaging
1970 #1514 Sears Casual All Stars set in original packaging (Japan)

SEARS EXCLUSIVE RED, WHITE ‘N WILD SET

The Red, White ‘N Wild Set was also a Sears exclusive (including Simpsons Sears Canada). It consisted of a New Good-Lookin’ Ken plus an extra, exclusive outfit. The 1970 Sears Wish Book shows this red, white and blue outfit with a yellow tie with dark spots, as indeed does the box illustration. I have never seen this tie and doubt it was ever actually produced. Whenever this outfit comes up for sale it is always with the psychedelic-print tie shown below (see also section Casual All Stars – Sears exclusive sets 1970-1973). It came with navy blue Japan-marked loafers, which are unique to this outfit. Like the outfit Big Business, I’ve seen some sets with navy blue socks and some with royal blue socks.

1970 #1589 Sears Red White N Wild From 1970 #1589 Sears Red White N Wild Set
From 1970 #1589 Sears Red, White ‘N Wild Set
1970 #1589 Sears Red White N Wild Set
From 1970 #1589 Sears Red, White ‘N Wild Set
1970 #1589 Sears Red White N Wild Set
From 1970 #1589 Sears Red, White ‘N Wild Set
From 1970 #1589 Sears Red White N Wild Set
From 1970 #1589 Sears Red, White ‘N Wild Set
From 1970 #1589 Sears Red White N Wild Set
From 1970 #1589 Sears Red, White ‘N Wild Set
From 1970 #1589 Sears Red White N Wild Set
From 1970 #1589 Sears Red, White ‘N Wild Set
1970 #1589 Sears Red White N Wild Set accessories
1970 #1589 Sears Red, White ‘N Wild Set accessories
1970 #1589 Sears Red, White 'N Wild Set box lid
1970 #1589 Sears Red, White ‘N Wild Set box lid
1970 #1589 Sears Red White 'N Wild Set
1970 #1589 Sears Red, White ‘N Wild Set
1970 #1589 Sears Red White 'N Wild Set
1970 #1589 Sears Red, White ‘N Wild Set box side

BOOKLETS & CATALOGUES

There appear to be two versions of the booklet for 1970, with slight differences to the layout and content.

1970-71 Living Barbie booklet
1970 Living Barbie booklet (I)
From 1970 Living Barbie booklet (I)
From 1970 Living Barbie booklet (I)
From 1970 Living Barbie booklet (I)
From 1970 Living Barbie booklet (I)
1970 Living Barbie booklet
1970 Living Barbie booklet (II)
From 1970 Living Barbie booklet
From 1970 Living Barbie booklet (II)
From 1970 Living Barbie booklet
From 1970 Living Barbie booklet (II)
Mattels Dolls 1970 catalogue
From Mattels Dolls 1970 catalogue
From 1970 British Mattel catalogue
From 1970 British Mattel catalogue
1970 Mattel For Kids Only newspaper supplement
From 1970 Mattel For Kids Only newspaper supplement
1970 May-June Barbie Talk magazine
From 1970 Barbie Talk magazine
From 1970 Barbie Talk magazine
From 1970 Barbie Talk magazine
From 1970 Barbie Talk magazine
From 1970 Barbie Talk magazine
From 1970 Barbie Talk magazine
From 1970 Barbie Talk magazine
1970 Mattel Store Counter Displays
1970 Mattel Store Counter Displays
From 1970 Gamble Aldens Christmas catalogue
From 1970 Gamble Aldens Christmas catalogue
From 1970 Montgomery Ward Christmas catalogue
From 1970 Montgomery Ward Christmas catalogue
From 1970 Spiegel Christmas catalogue
From 1970 Spiegel Christmas catalogue
From 1970 JCPenney Christmas catalogue
From 1970 Penneys Christmas catalogue
From 1970 Sears Wish Book
From 1970 Sears Wish Book
From 1970 Canadian Sears Cadeaux de Rêve catalogue
From 1970 Canadian Sears Cadeaux de Rêve catalogue
From 1970 Canadian Simpsons Sears Christmas Wish Book
From 1970 Canadian Simpsons Sears Christmas Wish Book
1970 The Mattel Christmas Fun Book Canadian newspaper supplement
1970 Canadian The Mattel Christmas Fun Book
From 1970 Canadian Mattel Christmas Fun Book
From 1970 The Mattel Christmas Fun Book (Supplement in The Canadian Magazine)