1979 The Outfits

In 1979 the Best Buy and Get-Ups ‘N Go ranges were replaced by Fashion Collectibles and Fashion Favorites. The Collectibles, like the Best Buy Fashions, tended to be just a basic outfit with an occasional accessory, and the Favorites, like the Get-Ups ‘N Gos, contained more elaborate accessories and shoes. A new range, Designer Originals, was also released, which sounds expensive, but is mostly cheap glitz. There are many Superstar era variations, some quite obvious and others more subtle.

During 1979 production moved over to the Philippines for the outfits themselves (though the earliest outfits were still made in Korea), with the shoes and packaging made in Hong Kong, and the booklets printed in the US. Despite this amazing feat of coordination, it was not an improvement. The result was clothing of such poor quality that even the staunchest Barbie fan must have refused to buy it. It’s such a shame as from a design point of view they are fantastic – stylish and fun – and had they been made well, would now be as treasured as anything from the 1960s.

In Canada and France the Fashion Collectibles were also known as Habillages “Mode”, the Fashion Favorites as Ses habillages préférés, and the Designer Originals as Habillages Couture.


FASHION COLLECTIBLES

None of these Fashion Collectibles originally came with socks or shoes, so I’ve added some for the photos.

FASHION COLLECTIBLES #2791

1979 #2791 Fashion Collectibles
1979 Fashion Collectibles #2791
1979 #2791 Fashion Collectibles
1979 Fashion Collectibles #2791
1979 #2791 Fashion Collectibles
1979 Fashion Collectibles #2791
1979 Fashion Collectibles #2791 (Made in Korea)
1979 Fashion Collectibles #2791 in original packaging
1979 Fashion Collectibles #2791 in original packaging
1979 Fashion Collectibles #2791 (Variation ‘leather’)
1979 #2791 Fashion Collectibles
1979 Fashion Collectibles #2791 (Variation belt buckle)

FASHION COLLECTIBLES #2792

There are at least three variations of Fashion Collectibles #2792. I took these photographs before I discovered the MOC versions, so the first two have the t-shirts and trousers mixed up.

1979 #2792 Fashion Collectibles
1979 Fashion Collectibles #2792
1979 #2792 Fashion Collectibles
1979 Fashion Collectibles #2792
1979 #2792 Fashion Collectibles
1979 Fashion Collectibles #2792
1979 #2792 Fashion Collectibles
1979 Fashion Collectibles #2792 in original packaging
1979 #2792 Fashion Collectibles variation (I)
1979 Fashion Collectibles #2792 (Variation I)
1979 #2792 Fashion Collectibles variation (I)
1979 Fashion Collectibles #2792
1979 #2792 Fashion Collectibles variation (I)
1979 Fashion Collectibles #2792
1979 Fashion Collectibles #2792
1979 Fashion Collectibles #2792 (Variation I) in original packaging
1979 #2792 Fashion Collectibles variation (II)
1979 Fashion Collectibles #2792 (Variation II)
1979 #2792 Fashion Collectibles variation (II)
1979 Fashion Collectibles #2792
1979 #2792 Fashion Collectibles variation (II)
1979 Fashion Collectibles #2792
1979 Fashion Collectibles #2792 (Variation II) in original packaging
1979 Fashion Collectibles #2792 (Variation II) in original packaging

FASHION COLLECTIBLES #2793

1979 #2793 Fashion Collectibles
1979 Fashion Collectibles #2793
1979 #2793 Fashion Collectibles
1979 Fashion Collectibles #2793
1979 #2793 Fashion Collectibles
1979 Fashion Collectibles #2793
1979 Fashion Collectibles #2793 in original packaging
1979 Fashion Collectibles #2793 in original packaging
1979 #2793 Fashion Collectibles variation
1979 Fashion Collectibles #2793 variation
1979 #2793 Fashion Collectibles variation
1979 Fashion Collectibles #2793
1979 #2793 Fashion Collectibles variation
1979 Fashion Collectibles #2793
1979 #2793 Fashion Collectibles in original packaging
1979 #2793 Fashion Collectibles in original packaging

FASHION COLLECTIBLES #2794

1979 #2794 Fashion Collectibles
1979 Fashion Collectibles #2794
1979 #2794 Fashion Collectibles
1979 Fashion Collectibles #2794
1979 #2794 Fashion Collectibles
1979 Fashion Collectibles #2794
1979 Fashion Collectibles #2794 in original packaging
1979 Fashion Collectibles #2794 in original packaging
1979 Fashion Collectibles #2794 variation in original packaging
1979 Fashion Collectibles #2794 (Variation I) in original packaging
1979 Fashion Collectibles #2794
1979 Fashion Collectibles #2794 (Variation II)
1979 #2794 Fashion Collectibles variation
1979 Fashion Collectibles #2794 (Variation III)
1979 #2794 Fashion Collectibles variation
1979 Fashion Collectibles #2794
1979 #2794 Fashion Collectibles variation
1979 Fashion Collectibles #2794
1979 Fashion Collectibles #2794
1979 Fashion Collectibles #2794 (Variation III) in original packaging

FASHION COLLECTIBLES #2795

1979 #2795 Fashion Collectibles
1979 Fashion Collectibles #2795
1979 #2795 Fashion Collectibles
1979 Fashion Collectibles #2795
1979 Fashion Collectibles #2795 in original packaging
1979 Fashion Collectibles #2795 in original packaging
1979 Fashion Collectibles #2795 (Canadian/French version)
1979 Fashion Collectibles #2795 (Canadian/French version)
1979 #2795 Fashion Collectibles variation
1979 Fashion Collectibles #2795 (Variation I)
1979 #2795 Fashion Collectibles variation
1979 Fashion Collectibles #2795
1979 Fashion Collectibles #2795 in original packaging
1979 Fashion Collectibles #2795 (Variation I) in original packaging
1979 #2795 Fashion Collectibles variation
1979 Fashion Collectibles #2795 (Variation II) in original packaging

FASHION COLLECTIBLES #2796

1979 #2796 Fashion Collectibles
1979 Fashion Collectibles #2796
1979 #2796 Fashion Collectibles
1979 Fashion Collectibles #2796
1979 #2796 Fashion Collectibles
1979 Fashion Collectibles #2796
1979 #2796 Fashion Collectibles
1979 Fashion Collectibles #2796
1979 #2796 Fashion Collectibles
1979 Fashion Collectibles #2796 (French version)
1979 #2796 Fashion Collectibles variation (I)
1979 Fashion Collectibles #2796 (Variation I)
1979 #2796 Fashion Collectibles variation (I)
1979 Fashion Collectibles #2796
1979 #2796 Fashion Collectibles variation (I)
1979 Fashion Collectibles #2796
1979 #2796 Fashion Collectibles variation (I)
1979 Fashion Collectibles #2796
1979 Fashion Collectibles #2796
1979 Fashion Collectibles #2796 (Variation I)
1979 #2796 Fashion Collectibles variation (II)
1979 Fashion Collectibles #2796 (Variation II)
1979 #2796 Fashion Collectibles variation (II)
1979 Fashion Collectibles #2796
1979 #2796 Fashion Collectibles variation (II)
1979 Fashion Collectibles #2796
1979 #2796 Fashion Collectibles variation (II)
1979 Fashion Collectibles #2796

FASHION FAVORITES

FASHION FAVORITES Silver Diller #2797

1979 #2797 Fashion Favorites
1979 Fashion Favorites #2797 Silver Diller
1979 #2797 Fashion Favorites
1979 Fashion Favorites #2797
1979 #2797 Fashion Favorites
1979 Fashion Favorites #2797
1979 #2797 Fashion Favorites
1979 Fashion Favorites #2797 sneakers
1979 #2797 Fashion Favorites in original packaging
1979 Fashion Favorites #2797 in original packaging
1979 Fashion Favorites #2797 in original packaging
This later version has a variation sticker

FASHION FAVORITES All Weather Favorite #2798

1979 #2798 Fashion Favorites
1979 Fashion Favorites #2798 All Weather Favorite
1979 #2798 Fashion Favorites
1979 Fashion Favorites #2798
1979 #2798 Fashion Favorites
1979 Fashion Favorites #2798
1979 #2798 Fashion Favorites
1979 Fashion Favorites #2798 accessories
1979 #2798 Fashion Favorites in original packaging
1979 Fashion Favorites #2798 in original packaging
1979 #2798 Fashion Favorites variation
1979 Fashion Favorites #2798 variation
1979 #2798 Fashion Favorites variation
1979 Fashion Favorites #2798
1979 #2798 Fashion Favorites variation
1979 Fashion Favorites #2798
1979 #2798 Fashion Favorites variation
1979 Fashion Favorites #2798 variation accessories
1979 #2798 Fashion Favorites variation
1979 Fashion Favorites #2798 variation in original packaging
1979 #2798 Fashion Favorites variation in original packaging
1979 Fashion Favorites #2798 ‘hybrid’ variation

FASHION FAVORITES Vest Dressed #2799

1979 #2799 Fashion Favorites
1979 Fashion Favorites #2799 Vest Dressed
1979 #2799 Fashion Favorites
1979 Fashion Favorites #2799
1979 #2799 Fashion Favorites
1979 Fashion Favorites #2799
1979 #2799 Fashion Favorites
1979 Fashion Favorites #2799 accessories
1979 Fashion Favorites #2799 in original packaging
1979 Fashion Favorites #2799 in original packaging
1979 Fashion Favorites #2799 (Canadian/French version)
1979 Fashion Favorites #2799 (Canadian/French version)

FASHION FAVORITES Bluechip Dressing #2800

1979 #2800 Fashion Favorites
1979 Fashion Favorites #2800 Blue Chip Dressing
1979 #2800 Fashion Favorites
1979 Fashion Favorites #2800
1979 #2800 Fashion Favorites
1979 Fashion Favorites #2800
1979 #2800 Fashion Favorites
1979 Fashion Favorites #2800 accessories
1979 #2800 Fashion Favorites
1979 Fashion Favorites #2800 in original packaging

REVERSE OF FASHION COLLECTIBLES/FAVORITES PACKAGING

1979 #2791 Fashion Collectibles reverse
Reverse of Korean packaging (I)
1979 Fashion Collectibles #2793 original packaging
Reverse of Korean packaging (II)
Reverse of 1979 Fashion Collectibles #2792
Reverse of Korean packaging (III)
1979 #2796 Fashion Collectibles reverse
Reverse of Korean packaging (IV)

All Fashion Collectibles and Fashion Favorites packaging (except the very earliest Korean packaging, like the two above) was printed on the reverse. They either had dressing tips or an application to join the Barbie Fan Club. I’ve seen versions of most outfits with either design. Some came with a bar-code.

1981 #1931 Fashion Collectibles reverse
1981 Fashion Collectibles #1931 reverse
1982 #3773 Fashion Collectibles
1982 Fashion Collectibles #3773 reverse
1982 #3776 Fashion Collectibles reverse
1982 Fashion Collectibles #3776 reverse
1980 #3451 Fashion Favorites reverse
1980 Fashion Favorites #3451 reverse
Reverse of 1981 #5208 Fashion Favorites
1981 Fashion Favorites #5208 reverse
1980 #1404 Fashion Favorites reverse1980 #1404 Fashion Favorites reverse
1980 Fashion Favorites #1404 reverse

REVERSE OF CANADIAN/FRENCH PACKAGING

1982 Fashion Collectibles #3777 (Canadian/European version)
1982 Fashion Collectibles #3777 reverse (Canadian/French version)
1981 Fashion Favorites #1948 (Canadian/French version)
1981 Fashion Favorites #1948 (Canadian/French version)

FASHION ADD-ONS

Shoes & Cases #2459

The Fashion Add-Ons were made in Taiwan and Hong Kong, and introduced three new designs; the motorcycle boot, the hiking boot and the heeled shoe. Mini-versions of the black shoes were used for the Jimmy Osmond doll, but apart from those, the heeled shoes were never produced again.

1978 #2459 Fashion Add-Ons
1979 Fashion Add-Ons #2459 Shoes & Cases
1978 #2459 Fashion Add-Ons in original packaging
1979 Fashion Add-Ons #2459 in original packaging
1979 #2459 Fashion Add-Ons reverse
Reverse of packaging
1978 Fashion Add Ons #2459 (European version)
1979 Fashion Add Ons #2459 (European version)
1978 Fashion Add Ons #2459 (European version)
Reverse of European packaging

DESIGNER ORIGINALS

DESIGNER ORIGINALS City Sophisticate #2801

1979 Designer Originals #2801 City Sophisticate
1979 Designer Originals #2801 City Sophisticate
1979 Designer Originals #2801
1979 Designer Originals #2801
1979 #2801 Designer Originals
1979 Designer Originals #2801
1979 #2801 Designer Originals
1979 Designer Originals #2801 shoes
1979 #2801 Designer Originals
1979 Designer Originals #2801 in original packaging
Reverse of 1979 Designer Originals packaging
Reverse of 1979 Designer Originals packaging

DESIGNER ORIGINALS In the Limelight #2802

1979 #2802 Designer Originals
1979 Designer Originals #2802 In the Limelight
1979 #2802 Designer Originals
1979 Designer Originals #2802
1979 #2802 Designer Originals
1979 Designer Originals #2802
1979 #2802 Designer Originals
1979 Designer Originals #2802 accessories
1979 #2802 Designer Originals variation buttons
1979 Designer Originals #2802 jacket with variation buttons
1979 Designer Originals #2802 in original packaging
1979 Designer Originals #2802 in original packaging

BOOKLETS & CATALOGUES

Some of the Fashion Collectibles and Fashion Favorites came with booklets, some not. This seems totally random. The booklets were printed in the USA. The photos obviously use prototypes. Note how much better some of them are than the real items – in particular the trench coat from All Weather Favorite.

1979 World of Fashions booklet
1979 World of Fashions booklet
From 1979 World of Fashions booklet
From 1979 World of Fashions booklet
From 1979 World of Fashions booklet
From 1979 World of Fashions booklet
From 1979 World of Fashions booklet
From 1979 World of Fashions booklet
1979 Mattel Toys catalogue
Mattel Toys ’79 catalogue

Sears sold Fashion Collectibles #2793 and #2795 together as an exclusive set. I haven’t seen them packaged, but they were possibly also sold in the Sears stores in a Fashion Favorites packaging, similar to the set from 1980 (see section 1980 The Outfits).

From 1979 Sears Wish Book
From 1979 Sears Wish Book
From 1979 German Mattel Toy catalogue
From 1979 German Mattel Toy catalogue
From 1979 German Barbie booklet
From 1979 German Barbie booklet
From 1979 French Difrajo Christmas catalogue
From 1979 French Difrajo (Distributeurs français du jouets) Christmas catalogue
From 1979 French Barbie booklet
From 1979 French Barbie booklet

LABELS & SHOES

1979 saw the return of the ‘Ken’ label, now with the new-look Superstar logo. Not every outfit carried this, but most did. As before, with the vintage and Mod era clothing, usually only one piece from each outfit was labelled. I’ve found labels in jackets, shirts, and even tucked down inside trouser-legs. This design was used until the late 1980s/early 1990s, when the pink Barbie label took over.

Superstar Ken label
Superstar Ken label

All Superstar era loafers which came with the Fashion Favorites, Designer Originals and Wedding Party Fashions were produced in Hong Kong and made of hard plastic. The sneakers were also made in Hong Kong, but still of the soft, rubbery type.

Hong_Kong_Shoe
Ken Superstar shoe made in Hong Kong
Hong_Kong_Trainer
Ken Superstar sneaker made in Hong Kong