Mod Clones & Clothing

It didn’t take long for the clone companies to catch up with Mattel, and by 1971 clone Kens and clothing in the new Mod-look dimensions were readily available. While most US department store catalogues still sold the genuine Mattel Kens, many of them now offered this cheaper clothing, usually produced in Hong Kong. Occasionally a clothing set is offered together with a Ken doll at a reduced price, but mostly the clothing is sold independently “for Ken or similar 12″ doll”. Sears seems to be the only exception – Mattel worked with Sears throughout the 1970s, producing exclusive clothing and gift sets.

From 1971 Spiegel Christmas catalogue
From 1971 Spiegel Christmas catalogue
From 1971 Own Own (Hardware) Toys catalogue
From 1971 Own Own (Hardware) Toys catalogue

The Montgomery Ward Christmas catalogues for 1971 and 1972 sold clone clothing which was also available by Mego. The 1971 trench coat outfit was packaged as Tan Trench and the denim suit as Captain Cool for Mego’s 1971 Richie doll (see further below). The two other outfits from the 1972 Ward Christmas catalogue (below right) had been packaged in 1970 as Bachelor 1 and Eligible Receiver for Mego’s Joe Namath doll.

From 1971 Montgomery Ward Christmas catalogue
From 1971 Montgomery Ward Christmas catalogue
From 1972 Montgomery Ward Christmas catalogue
From 1972 Montgomery Ward Christmas catalogue
1971 Montgomery Ward Christmas catalogue clone clothing
1971 Montgomery Ward Christmas catalogue clone clothing

JOE NAMATH & HIS MOD-ABOUT TOWN WARDROBE BY MEGO

Between 1970 and 1971 Mego produced the Broadway Joe Namath doll and his Mod-About Town Wardrobe. The outfits are great, well-made and perfect examples of high Mod fashion. He is one of the very few male dolls ostensibly aimed at boys to come with a purely fashion wardrobe. As with Ken, these outfits were available with some great variation fabrics.

From 1970 Montgomery Ward Christmas catalogue
From 1970 Montgomery Ward Christmas catalogue
From 1970 Aldens Christmas catalogue
From 1970 Aldens Christmas catalogue
From 1970 Spiegel Christmas catalogue
From 1970 Spiegel Christmas catalogue
From 1971 Montgomery Ward Christmas catalogue
From 1971 Montgomery Ward Christmas catalogue
1970 Joe Namath outfit Touchdown #1201
1970 Joe Namath outfit Touchdown #1201
1970 #1203 Maximum Effort
1970 Joe Namath outfit Maximum Effort #1203
1970 Broadway Joe Namath Mod-About Town Wardrobe
1970 Broadway Joe Namath Mod-About Town Wardrobe

RICHIE BY MEGO /RICKY

Richie by Mego is dated 1970 on his back (the mold was originally used for Mego’s 1970 Fighting Yank doll), and the packaging is dated 1971. His wardrobe is an extension of Joe Namath’s range really (also produced by Mego). The outfit Snow King even appears both on the packaging for Richie and as a Joe Namath outfit in the 1971 Montgomery Ward Christmas catalogue. Richie has a kind of light flocking on his molded head/hair. Rather than develop a unique and convincing-looking black doll, or even copy Brad, Richie (like many other clones) was simply available with the same head-mold in light and dark skin versions.

1971 Richie by Mego with original packaging
1971 Richie by Mego with original packaging
1971 Richie by Mego reverse of packaging
1971 Richie by Mego reverse of packaging
1971 Richie by Mego box detail
1971 Richie by Mego box detail
1971 Richie by Mego markings
1971 Richie by Mego markings
1971 Richie (dark skin version) by Mego
1971 Richie (dark skin version) by Mego
1971 casual outfit for Richie by Mego
1971 Wild _? for Richie by Mego
1971 Country Cool for Richie by Mego
1971 Country Cool for Richie by Mego
1971 Fantastic Fringe for Richie by Mego
1971 Fantastic Fringe for Richie by Mego
1971 Tux 'N' Tuff for Richie by Mego
1971 Tux ‘N’ Tuff for Richie by Mego
1971 Glad Plaid for Richie by Mego
1971 Glad Plaid for Richie by Mego

There is an almost identically-packaged clothing range for a doll called Ricky. The Mego logo doesn’t appear, so he was either a clone of Richie or the version of him as sold through one of the store catalogues. The 1972 Aldens Christmas catalogue sells him as Posin’ Adam (see further below), and he also appears in the Canadian Eaton’s Christmas catalogues of 1973-75.
Note too that the dark suit with frilled shirt appears identical to the one sold by Peggy-Ann Inc. for their Happening Hank doll (see further below).

Ricky outfits
Ricky outfits

These other Ricky outfits seem to have no direct connection to the above, but must certainly have been sold around the same time.

Ricky Clothes
Ricky Clothes

Posin’ Paul, featured in the 1971 Aldens catalogue (below left), was actually Randy by Totsy. A rarer version of Randy exists with dark brown skin.

From 1971 Gamble Aldens Christmas catalogue
From 1971 Gamble Aldens Christmas catalogue
Randy doll and fashions by Totsy
Randy doll and fashions by Totsy

BRUCE AND CHUCK BY TOTSY

Although not featured in any of the catalogues I’ve found so far, Totsy produced other boy dolls, such as Bruce and Chuck. I’ve yet to establish exact production dates for these dolls, but they must be from the 1970s. I have seen advertising featuring a differently-packaged Chuck from 1980-81, so Totsy obviously produced him over a long period, but this Chuck’s clothing range also mentions Brad, so it’s most likely to date from the early 1970s.

Bruce by Totsy
Bruce by Totsy
Chuck by Totsy
Chuck by Totsy
Chuck Action Fashion outfit by Totsy
Chuck Action Fashion outfit by Totsy
Reverse of Chuck Action Fashion outfit by Totsy
Reverse of Chuck Action Fashion outfit by Totsy

“Happening HANK” by Peggy-Ann Doll Clothes Inc.

"Happening HANK" by Peggy-Ann Doll Clothes Inc.
“Happening HANK” by Peggy-Ann Doll Clothes Inc.
"Happening HANK" suit by Peggy-Ann Doll Clothes Inc.
“Happening HANK” suit by Peggy-Ann Doll Clothes Inc.
"Happening Hank" outfits by Peggy Ann Dolls
“Happening HANK” outfits by Peggy-Ann Doll clothes Inc.

The two clones below are basically the same doll as “Happening Hank”. The Dealer Doll was presumably to be found in Las Vegas gift shops. The Footballer was sold in Germany.

1970s Las Vegas Dealer Doll
Las Vegas Dealer Doll
German Fussballspieler doll
German Fussballspieler doll

From 1972 Spiegel Christmas catalogue
From 1972 Spiegel Christmas catalogue
From 1972 Aldens Christmas catalogue
From 1972 Aldens Christmas catalogue

The Boy Doll featured in the 1972 JCPenney Christmas catalogue is a classic Mod Ken clone. He reappeared for several years in various guises, sold by companies in Europe and the US (see Best Buy and Superstar clone clothing sections).

From 1972 JCPenney Christmas catalogue
From 1972 JCPenney Christmas catalogue
1972 JCPenney clone Boy Doll
1972 JCPenney clone Boy Doll

FRED BY PLASTY (GERMANY)

In the Plasty catalogue for 1969 Fred still looks like the vintage painted hair Ken. The packaging for 1970 shows a new look Fred for the first time. This version was sold until 1972. The ‘leather’ coat is from his 1972 collection, and the reverse of the packaging shows all the other outfits available that year.

From 1969 Petra & Fred catalogue by Plasty
From 1969 Petra & Fred catalogue by Plasty
c. 1970 Fred by Plasty (Germany)
1970-72 Fred by Plasty (Germany)
c. 1970 Fred by Plasty (Germany)
1970-72 Fred by Plasty (Germany)
1970-72 Fred by Plasty (Germany)
1970-72 Fred by Plasty (Germany)
c.1970 Fred original packaging by Plasty
c.1970 Fred original packaging by Plasty
1972 Fred outfit #5875 by Plasty (Germany)
1972 Fred outfit #5875 by Plasty (Germany)
1972 Plasty Petra catalogue (Germany)
1972 Plasty Die Neuen Kleider für Petra & Fred catalogue (Germany)

GARY (USA/CANADA) & TONI/FRANK (GERMANY)

The doll sold as Gary in North America and the German dolls Toni and Frank have so many cross-overs, both with the dolls/outfits and the packaging. As the packaging is rarely dated, it is difficult to be exact about the years of production. See section Best Buy Clones & Clothing for photos of Frank and other clone outfits sold in Germany during the early 1970s.

Cool Fringe for Gary (USA/Canada)
Cool Fringe for Gary (USA/Canada)
Reverse of US Gary outfit packaging
Reverse of US Gary outfit packaging
1970s German Toni doll
1970s German Toni doll
Reverse of Toni outfit packaging
Reverse of German Toni outfit packaging
German Kleider für Toni by Alme
German Kleider für Toni by Alme
German Modische Kleidung für Frank (possibly by Alme)
German Modische Kleidung für Frank

From 1973 Spiegel Christmas catalogue
From 1973 Spiegel Big Christmas catalogue
From 1973 Spiegel Big Christmas catalogue
From 1973 Spiegel Big Christmas catalogue
From 1973 Montgomery Ward Christmas catalogue
From 1973 Montgomery Ward Christmas catalogue
From 1973 Aldens Christmas catalogue
From 1973 Aldens Christmas catalogue
From 1973 JCPenney Christmas catalogue
From 1973 JCPenney Christmas catalogue
From 1973 JCPenney Christmas catalogue
From 1973 JCPenney Christmas catalogue
From 1973 Eaton's Christmas catalogue
From 1973 Eaton’s Christmas catalogue

The outfit below right is interesting as it is the only one I’ve so far discovered which shows a picture of the genuine Ken on the packaging.

Boy's Outfit for Eaton's Toronto
Boy’s Outfit for Eaton’s Toronto
1970s Fashion For Men clone outfit
Fashion For Men clone outfit
Squire 12 "Right On" outfit
Squire 12 “Right On” outfit
Squire 12 "Right On" outfit
Squire 12 “Right On” outfit