Casual All Stars – Sears exclusive sets 1970-1973

The Casual All-Stars series began in 1970 and ran until 1973. They were genuine Mattel outfit sets available through the Sears Christmas Wish Book. Each set came with a jacket, two pairs of slacks, a long-sleeved shirt, a short-sleeved shirt, two ties, and a pair of shoes and socks. The earlier sets (1970-71) were made in Japan, and also included a pair of shorts, soap and razor. The sets from 1972-73 were produced in Taiwan. A vast amount of variation fabrics were used each year, especially for the Taiwan-made sets.

1970-71 THE JAPAN-MADE SETS

1970 #1514 Sears Casual All Stars set in original packaging
1970-71 #1514 Sears Casual All Stars set in original packaging (Japan)
1970-71 #1514 Sears Casual All Stars set in original packaging (Japan)
1970-71 #1514 Sears Casual All Stars set in original packaging (Japan)

The Japan-made jackets have a regular Ken label. There is stitching detail around the collar and pockets.

c.1971 #1514 Casual All Stars Japan-made jacket showing Ken label
c.1971 #1514 Casual All Stars Japan-made jacket showing Ken label
1970 #1514 Casual All Stars jacket
1970-71 #1514 Casual All Stars jacket
1970 #1514 Casual All Stars jacket
1970-71 #1514 Casual All Stars jacket
1970 #1514 Casual All Stars jacket
1970-71 #1514 Casual All Stars jacket
1970 #1514 Casual All Stars jacket
1970-71 #1514 Casual All Stars jacket
1970 #1514 Casual All Stars jacket
1970-71 #1514 Casual All Stars jacket
1970 #1514 Casual All Stars jacket
1970-71 #1514 Casual All Stars jacket
1971 #1514 Casual All Stars jacket
1970-71 #1514 Casual All Stars jacket
1971 #1514 Casual All Stars jacket
1970-71 #1514 Casual All Stars jacket
1971 #1514 Casual All Stars jacket
1970-71 #1514 Casual All Stars jacket
1971 #1514 Casual All Stars jacket
1970-71 #1514 Casual All Stars jacket
1970-71 #1514 Casual All Stars jacket
1970-71 #1514 Casual All Stars jacket
1970-71 #1514 Casual All Stars jacket
1970-71 #1514 Casual All Stars jacket

The jacket below is made of a much stiffer and brighter blue ‘suede’ fabric than the one above.

1971 #1514 Casual All Stars jacket
1970-71 #1514 Casual All Stars jacket
1971 #1514 Casual All Stars jacket
1970-71 #1514 Casual All Stars jacket

All versions I’ve seen of this green jacket have a Barbie label by mistake. My version has had the Barbie label cut, and a Ken label glued over the top.

1971 #1514 Casual All Stars jacket
1970-71 #1514 Casual All Stars jacket
1971 #1514 Casual All Stars jacket
1970-71 #1514 Casual All Stars jacket
1970 #1514 Casual All Stars shirt
1970-71 #1514 Casual All Stars shirt
1970 #1514 Casual All Stars shirt
1970-71 #1514 Casual All Stars shirt
1970 #1514 Casual All Stars shirt
1970-71 #1514 Casual All Stars shirt
1970 #1514 Casual All Stars shirt
1970-71 #1514 Casual All Stars shirt
1970 #1514 Casual All Stars shirt
1970-71 #1514 Casual All Stars shirt
1970_1514_Casual_All_Stars_Shirt_08
1970-71 #1514 Casual All Stars shirt
1971 #1514 Casual All Stars shirt
1970-71 #1514 Casual All Stars shirt
1971 #1514 Casual All Stars shirt
1970-71 #1514 Casual All Stars shirt
1970 #1514 Casual All Stars shirt
1970-71 #1514 Casual All Stars shirt
1970 #1514 Casual All Stars shirt
1970-71 #1514 Casual All Stars shirt
1969 #1430 Town Turtle
1970-71 #1514 Casual All Stars shoes & socks
1970 #1514 Casual All Stars shorts
1970-71 #1514 Casual All Stars shorts
1970 #1514 Casual All Stars shorts
1970-71 #1514 Casual All Stars shorts
1970 #1514 Casual All Stars shorts
1970-71 #1514 Casual All Stars shorts
1970 #1514 Casual All Stars shorts
1970-71 #1514 Casual All Stars shorts
1970 #1514 Casual All Stars shorts
1970-71 #1514 Casual All Stars shorts
1970 #1514 Casual All Stars shorts
1970-71 #1514 Casual All Stars shorts
1970 #1514 Casual All Stars shorts
1970-71 #1514 Casual All Stars shorts
1970 #1514 Casual All Stars shorts
1970-71 #1514 Casual All Stars shorts
1970 #1514 Casual All Stars tie
1970-71 #1514 Casual All Stars tie
1970 #1514 Casual All Stars tie
1970-71 #1514 Casual All Stars tie
1971 #1514 Casual All Stars tie
1970-71 #1514 Casual All Stars tie
1971 #1514 Casual All Stars tie
1970-71 #1514 Casual All Stars tie
1970 #1514 Casual All Stars tie
1970-71 #1514 Casual All Stars tie
1970 #1514 Casual All Stars tie
1970-71 #1514 Casual All Stars tie
1970 #1514 Casual All Stars trousers
1970-71 #1514 Casual All Stars trousers
1970 #1514 Casual All Stars trousers
1970-71 #1514 Casual All Stars trousers
1970 #1514 Casual All Stars trousers
1970-71 #1514 Casual All Stars trousers
1970 #1514 Casual All Stars trousers
1970-71 #1514 Casual All Stars trousers

1972-73 THE TAIWAN-MADE SETS

The Taiwan-made sets certainly came in a vast array of colours and fabrics, and my collection is far from complete.

1972-3 Sears Casual All Stars set (Taiwan)
1972-3 Sears Casual All Stars set (Taiwan)
1972_Sears_Casual_All_Stars_Sets
1972-73 Sears #1514 Casual All Stars Sets in original packaging (Taiwan)

Unlike the Japan-made jackets, the ones from Taiwan have no stitching detail around the collar and pockets, but do have two rows of stitching down the front on either side. They have no Ken label. Instead they have a small Taiwan tag inside the front.

1972 #1514 Casual All Stars jacket
1972-73 #1514 Casual All Stars jacket
1972_1514_Casual_All_Stars_Jacket_04
1972-73 #1514 Casual All Stars jacket
1972 #1514 Casual All Stars jacket
1972-73 #1514 Casual All Stars jacket
1972 #1514 Casual All Stars jacket
1972-73 #1514 Casual All Stars jacket
1972 #1514 Casual All Stars jacket
1972-73 #1514 Casual All Stars jacket
1972 #1514 Casual All Stars jacket
1972-73 #1514 Casual All Stars jacket
1972 #1514 Casual All Stars jacket
1972-73 #1514 Casual All Stars jacket
1972 #1514 Casual All Stars jacket
1972-73 #1514 Casual All Stars jacket
1972_1514_Casual_All_Stars_Jacket_05
1972-73 #1514 Casual All Stars jacket
1972_1514_Casual_All_Stars_Jacket_06
1972-73 #1514 Casual All Stars jacket
1972_1514_Casual_All_Stars_Jacket_07
1972-73 #1514 Casual All Stars jacket
1972 #1514 Casual All Stars jacket
1972-73 #1514 Casual All Stars jacket
1972_Casual_All_Star_Jacket_01
1972-73 #1514 Casual All Stars jacket
1972_Casual_All_Star_Jacket_02
1972-73 #1514 Casual All Stars jacket

The Taiwan shirts also differ from those made in Japan: they have a double row of stitching down the front, there is no stitching around the border of the collar, and the shirts have no cuffs.

1972-73 #1514 Casual All Stars shirt
1972-73 #1514 Casual All Stars shirt
1972-73 #1514 Casual All Stars shirt
1972-73 #1514 Casual All Stars shirt
1972 #1514 Casual All Stars shirt
1972-73 #1514 Casual All Stars shirt
1972 #1514 Casual All Stars shirt
1972-73 #1514 Casual All Stars shirt
1972 #1514 Casual All Stars shirt
1972-73 #1514 Casual All Stars shirt
1972 #1514 Casual All Stars shirt
1972-73 #1514 Casual All Stars shirt
1972 #1514 Casual All Stars shirt
1972-73 #1514 Casual All Stars shirt
1972 #1514 Casual All Stars shirt
1972-73 #1514 Casual All Stars shirt
1972-73 #1514 Casual All Stars shirt
1972-73 #1514 Casual All Stars shirt
1972-73 #1514 Casual All Stars shirt
1972-73 #1514 Casual All Stars shirt
1972 #1514 Casual All Stars shirt
1972-73 #1514 Casual All Stars shirt
1972 #1514 Casual All Stars shirt
1972-73 #1514 Casual All Stars shirt
1972 #1514 Casual All Stars shirt
1972-73 #1514 Casual All Stars shirt
1972 #1514 Casual All Stars shirt
1972-73 #1514 Casual All Stars shirt
1972-73 #1514 Casual All Stars shirt
1972-73 #1514 Casual All Stars shirt
1972-73 #1514 Casual All Stars shirt
1972-73 #1514 Casual All Stars shirt
1972-73 #1514 Casual All Stars shirt
1972-73 #1514 Casual All Stars shirt
1972 #1514 Casual All Stars shirt
1972-73 #1514 Casual All Stars shirt
1972 #1514 Casual All Stars shirt
1972-73 #1514 Casual All Stars shirt
1972 #1514 Casual All Stars shirt
1972-73 #1514 Casual All Stars shirt
1972 #1514 Casual All Stars shirt
1972-73 #1514 Casual All Stars shirt
1972-73 #1514 Casual All Stars shirt
1972-73 #1514 Casual All Stars shirt
1972 #1514 Casual All Stars shirt
1972-73 #1514 Casual All Stars shirt
1972 #1514 Casual All Stars shirt
1972-73 #1514 Casual All Stars shirt
1972-73 #1514 Casual All Stars shirt
1972-73 #1514 Casual All Stars shirt
1972-73 #1514 Casual All Stars shirt
1972-73 #1514 Casual All Stars shirt
1972-73 #1514 Casual All Stars shirt
1972-73 #1514 Casual All Stars shirt
1972-73 #1514 Casual All Stars shirt
1972-73 #1514 Casual All Stars shirt

The shirt below varies not just in colour, but in type of fabric. Most shirts (like the three above) have dyed fabric, which looks the same on both sides. This one however has had the colour printed onto the fabric, so the reverse looks different.

1972-73 #1514 Casual All Stars shirt
1972-73 #1514 Casual All Stars shirt
1972-73 #1514 Casual All Stars shirt
1972-73 #1514 Casual All Stars shirt
1972-73 #1514 Casual All Stars shirt showing reverse of fabric
1972-73 #1514 Casual All Stars shirt showing reverse of fabric
1972-73 #1514 Casual All Stars shirt
1972-73 #1514 Casual All Stars shirt
1972 #1514 Casual All Stars socks & shoes
1972-73 #1514 Casual All Stars shoes & socks
1972 #1514 Casual All Stars tie
1972-73 #1514 Casual All Stars tie
1972_1514_Casual_All_Stars_Tie_01
1972-73 #1514 Casual All Stars tie
1972_1514_Casual_All_Stars_Tie_02
1972-73 #1514 Casual All Stars tie
1972 #1514 Casual All Stars tie
1972-73 #1514 Casual All Stars tie
1972-73 #1514 Casual All Stars tie
1972-73 #1514 Casual All Stars tie

The Taiwan-made slacks are the most difficult to identify, as, unlike most Mattel slacks, they have no fly-stitching at front. This makes them look like almost any clone or homemade trousers or pajama-bottoms. Below are the trousers I’ve so far identified. They are all constructed identically, with a fully-elasticated waistband with the elastic hidden under the fabric. The hem of the trouser leg is also a good indicator, as they are identical on all genuine slacks.

1972 #1514 Casual All Stars trousers
1972-73 #1514 Casual All Stars trousers
1972 #1514 Casual All Stars trousers
1972-73 #1514 Casual All Stars trousers
1972-73 #1514 Casual All Stars trousers
1972-73 #1514 Casual All Stars trousers
1972-73 #1514 Casual All Stars trousers
1972-73 #1514 Casual All Stars trousers
1972 #1514 Casual All Stars trousers
1972-73 #1514 Casual All Stars trousers
1972 #1514 Casual All Stars trousers
1972-73 #1514 Casual All Stars trousers
1972 #1514 Casual All Stars trousers
1972-73 #1514 Casual All Stars trousers
1972 #1514 Casual All Stars trousers
1972-73 #1514 Casual All Stars trousers
1972 #1514 Casual All Stars trousers
1972-73 #1514 Casual All Stars trousers
1972 #1514 Casual All Stars trousers
1972-73 #1514 Casual All Stars trousers
1972 #1514 Casual All Stars trousers
1972-73 #1514 Casual All Stars trousers
1972 #1514 Casual All Stars trousers
1972-73 #1514 Casual All Stars velour trousers
1972 #1514 Casual All Stars trousers
1972-73 #1514 Casual All Stars velour trousers
1972-73 #1514 Casual All Stars velour trousers
1972-73 #1514 Casual All Stars velour trousers
1972-73 #1514 Casual All Stars velour trousers
1972-73 #1514 Casual All Stars velour trousers
1972 #1514 Casual All Stars trousers
1972-73 #1514 Casual All Stars velour trousers
1972 #1514 Casual All Stars trousers
1972-73 #1514 Casual All Stars velour trousers

OTHER ITEMS

The 1972-73 tie also came in green, the 1972-73 long-sleeved shirt in purple, and the ‘suede’ jacket in deep red. These are only the ones I’ve so far discovered – many more variations undoubtedly exist.

1972-73 #1514 Casual All Stars tie in green, shirt in purple, and red 'suede' jacket.
1972-73 #1514 Casual All Stars tie in green, shirt in purple, and red ‘suede’ jacket.

THE SEARS WISH BOOKS

From 1970 Sears Wish Book
From 1970 Sears Wish Book
From 1971 Sears Wish Book
From 1971 Sears Wish Book
From 1972 Sears Christmas Wish Book
From 1972 Sears Christmas Wish Book
From 1973 Sears Wish Book
From 1973 Sears Wish Book

The 1973 Sears Wish Book mentions shorts and an “electric” razor. This is almost certainly an error. They were included in the earlier Japan-produced sets, but do not appear in the photos, or the MOC versions, of the Taiwan-made sets.

From 1973 Sears Wish Book
From 1973 Sears Wish Book

SIMILAR ITEMS

MATTEL 1970 BIG BUSINESS & 1971 V.I.P. SCENE SHIRTS

The three shirts below are occasionally listed by online sellers as belonging to this series. The green and blue shirts are from the 1970 outfit Big Business, and the red shirt is from the 1971 outfit V.I.P. Scene. These shirts differ in three main ways: they have four buttons (Casual All Stars shirts have three), they have a slit at the back of the neck for the talking pull-string (Casual All Stars shirts do not), and the shirt bottoms are rounded, whereas the Casual All Stars short-sleeved shirts are straight.

Mod Ken shirts
3 Mod Ken shirts

MATTEL 1971 SLACKS ARE BACK TROUSERS

The green slacks below have a Ken label, so can only be from the Action Wear Slacks Are Back series. No other Mod era slacks are labelled. They also have fly-stitching, whereas the Taiwan-made Casual All Stars slacks, which these resemble, do not.

1971 Action Wear Slacks Are Back
1971 Action Wear Slacks Are Back
1971 Action Wear Slacks Are Back
1971 Action Wear Slacks Are Back

MATTEL 1974 BEST BUY SHIRT

This red flowery shirt is very similar to the Casual All Stars ones, but it has differences – the collar is not made well enough and is too large, it has only one popper, and the sleeves are slightly too short. It is by Mattel though, and also a Sears (store) exclusive. It was part of their 1974 exclusive Best Buy Fashions collection. More photos of this shirt can be seen in the section 1974 The Outfits.

1974 Sears Best Buy Fashions #7872
1974 Sears Best Buy Fashions #7872

CLONE SLACKS

These clone pajama bottoms are practically identical to the genuine Casual All Stars slacks: similar cut, hemming and type of fabric. The only inconsistencies are the slightly looser cut around the hips, and the fact that the elastic inside the waistband is visible, whereas on genuine Casual All Stars slacks the elastic is stitched under the fabric.

Vintage slacks, probably clone
Vintage clone pajama bottoms
Vintage slacks, probably clone
Vintage clone pajama bottoms
c.1970 unidentified clone pajamas
c.1970 unidentified clone pajamas

EBAY FAKES

Rare Casual All Stars items can fetch high prices, so some sellers falsely claim they have pieces from this series. Do not trust sellers simply because they have ‘Barbie’ in their username – they are often the worst of all, as illustrated below.

If you look at the ‘variation’ garments that Mattel made between 1961 and 1987, it was only the materials (fabrics and/or buttons) that varied. In every other aspect they are identical: the style, construction and stitching is exactly the same on all ‘variation’ pieces. There has only been one exception discovered so far, and that wasn’t found NRFB, and looks more like a factory mistake anyway (a version of The Sea Scene jacket with cuffs – see 1971 The Outfits). The Casual All Stars series has no such recorded exceptions. The Japan versions differ slightly from those made in Taiwan, but all Japan-made jackets, shirts, pants etc. are identically made, and all Taiwan pieces are identically made.

The pants below have a totally different kind of waistband, and the hems at the bottom of the trouser legs are way too small. In fact these pants are not even for Ken at all, more likely for a girl doll.

Screenshot showing fake Casual All Star trousers
Screenshot from Ebay auction showing pants incorrectly listed as Casual All Stars

The trousers in the auction below have visible elastic so must be a clone or homemade item. On genuine Casual All Stars slacks (and the 1974 GUAG Bridegroom) the elastic of the waistband is hidden under the fabric. This seller in particular regularly lists worthless clone pieces as rare, collectable ones.

Screenshot from Ebay auction showing clone pants
Screenshot from Ebay auction showing clone pants incorrectly listed as Casual All Stars