1972 The Outfits

1972 saw the beginning of the Fashion Originals and Best Buy Fashions ranges. Gone are the zips and the fine tailoring of the early outfits. The trousers are simply half-elasticated at back with fly-stitching detail on front. This became the standard trouser design right up until 1980. There only are a few exceptions (for example some trousers which came with jackets), and those are fully elasticated with no fly-stitching detail.

The Fashion Originals were the last outfits to carry the vintage Ken label. From Best Buy Fashions #3376 until 1979 no Ken outfit was labelled. However, shoes and socks were still included (this was the last year they came as standard), and the clothing is great-looking.


FASHION ORIGINALS

Despite the fact that the quality is relatively poor compared to the previous years, these outfits were still produced in Japan. The earliest versions display booklets and the box has Fashion Originals in white writing on the front. On later versions (1973-74) the writing on the packaging is black, there is an age recommendation, and the Mattel logo has been modified. They were sold in several variation fabrics, especially in Europe.

FASHION ORIGINALS Casual Cords #1717

1972 #1717 Casual Cords
1972 Fashion Originals #1717 Casual Cords
1972 #1717 Casual Cords
1972 Fashion Originals #1717 Casual Cords
1972 #1717 Casual Cords
1972 Fashion Originals #1717 Casual Cords
1972 #1717 Casual Cords
1972 Fashion Originals #1717 Casual Cords accessories
1972 Fashion Originals #1717 Casual Cords in original packaging
1972 Fashion Originals #1717 Casual Cords in original packaging
1972 #1717 Casual Cords variation (I)
1972 Fashion Originals #1717 Casual Cords (Variation I)
1972 #1717 Casual Cords variation (I)
1972 Fashion Originals #1717 Casual Cords (Variation I)
1972 #1717 Casual Cords variation (I)
1972 Fashion Originals #1717 Casual Cords (Variation I)
1972 Fashion Originals #1717 Casual Cords
1972 Fashion Originals #1717 Casual Cords (Variation I) in original packaging
1972 #1717 Casual Cords variation (III)
Fashion Originals #1717 (Variation II)
1972 Fashion Originals #1717 Casual Cords variation (III)
Fashion Originals #1717 (Variation II)
1972 Fashion Originals #1717 Casual Cords variation (III)
Fashion Originals #1717 (Variation II)
1972 Fashion Originals #1717 Casual Cords variation (III) in original packaging
Fashion Originals #1717 (Variation II) in original packaging
1972 #1717 Casual Cords variation (II)
Fashion Originals #1717 (Variation III)
1972 #1717 Casual Cords variation (II)
Fashion Originals #1717 (Variation III)
1972 #1717 Casual Cords variation (II)
Fashion Originals #1717 (Variation III)
1972 Fashion Originals #1717 Casual Cords variation (II) in original packaging
Fashion Originals #1717 (Variation III) in original packaging

FASHION ORIGINALS Brown on Brown #1718

1972 #1718 Brown On Brown
1972 Fashion Originals #1718 Brown On Brown
1972 #1718 Brown On Brown
1972 Fashion Originals #1718 Brown On Brown
1972 #1718 Brown On Brown
1972 Fashion Originals #1718 Brown On Brown
1972 #1718 Brown On Brown
1972 Fashion Originals #1718 Brown On Brown accessories
1972 #1718 Brown On Brown
1972 Fashion Originals #1718 Brown On Brown in original packaging
1972 #1718 Brown On Brown variation
Fashion Originals #1718 variation
1972 #1718 Brown On Brown variation
Fashion Originals #1718 variation
1972 #1718 Brown On Brown variation
Fashion Originals #1718 variation
1971 #1439 Suede Scene
Fashion Originals #1718 variation accessories
1974 Fashion Originals #1718
Fashion Originals #1718 variation in original packaging

FASHION ORIGINALS Midnight Blues #1719

As well as the variations shown below, I have also seen the jacket in purple with a black collar, and in purple with a burgundy red collar.

1972 #1719 Midnight Blues
1972 Fashion Originals #1719 Midnight Blues
1972 #1719 Midnight Blues
1972 Fashion Originals #1719 Midnight Blues
1972 #1719 Midnight Blues
1972 Fashion Originals #1719 Midnight Blues
1972 #1719 Midnight Blues
1972 Fashion Originals #1719 Midnight Blues accessories
1972 #1719 Midnight Blues
1972 Fashion Originals #1719 Midnight Blues in original packaging
1972 #1719 Midnight Blues in original packaging
1972 #1719 Midnight Blues earlier version with variation jacket button
1972 #1719 Midnight Blues variation jacket button
1972 #1719 Midnight Blues jacket showing smaller button
1972 #1719 Midnight Blues variation (II)
Fashion Originals #1719 (Variation I)
1972 #1719 Midnight Blues variation (II)
Fashion Originals #1719 (Variation I)
1972 #1719 Midnight Blues variation (II)
Fashion Originals #1719 (Variation I)
1972 #1719 Midnight Blues
Fashion Originals #1719 accessories
1972 #1719 Midnight Blues variation (I)
Fashion Originals #1719 (Variation II)
1972 #1719 Midnight Blues variation (I)
Fashion Originals #1719 (Variation II)
1972 #1719 Midnight Blues variation (I)
Fashion Originals #1719 (Variation II)
1972 Fashion Originals #1719 variations
1972 Fashion Originals #1719 variations

FASHION ORIGINALS Way-Out West #1720

1972 #1720 Way-Out West
1972 Fashion Originals #1720 Way-Out West
1972 #1720 Way Out West
1972 Fashion Originals #1720 Way-Out West
1972 #1720 Way Out West
1972 Fashion Originals #1720 Way-Out West
1972 #1720 Way Out West
1972 Fashion Originals #1720 Way-Out West accessories
1972 Fashion Originals #1720 Way-Out West in original packaging
1972 Fashion Originals #1720 Way-Out West in original packaging

The later version of Way-Out West isn’t a variation as such, but does use a softer, shinier denim fabric, and has a bronze belt buckle instead of bright gold.

1972 #1720 Way Out West
Fashion Originals #1720 (Later version)
1972 Fashion Originals #1720 Way Out West
Fashion Originals #1720 (Later version)
1972 #1720 Way Out West
Fashion Originals #1720 (Later version)
1972 #1720 Way Out West accessories (Later version)
Fashion Originals #1720 accessories (Later version)
1972 #1972 Fashion Originals #1720 Way Out West in original packaging
Fashion Originals #1720 (Later version)

FASHION ORIGINALS Mod Madras #1828

1972 Fashion Originals #1828 Mod Madras
1972 Fashion Originals #1828 Mod Madras
1972 Fashion Originals #1828 Mod Madras
1972 Fashion Originals #1828 Mod Madras
1972 Fashion Originals #1828 Mod Madras
1972 Fashion Originals #1828 Mod Madras
1972 Fashion Originals #1828 Mod Madras
1972 Fashion Originals #1828 Mod Madras accessories
1972 Fashion Originals #1828 Mod Madras in original packaging
1972 Fashion Originals #1828 Mod Madras in original packaging
1972 Fashion Originals #1828 (Later packaged version)
1972 Fashion Originals #1828 (Later version)
1972 Fashion Originals #1828 showing 'Made in Japan'
1972 Fashion Originals #1828 showing Made & Printed in Japan
1972 Fashion Originals #1828 Mod Madras
Fashion Originals #1828 (Variation I)
1972 Fashion Originals #1828 Mod Madras
Fashion Originals #1828 (Variation I)
1972 Fashion Originals #1828 Mod Madras
Fashion Originals #1828 (Variation I)
1972 Fashion Originals #1828
Fashion Originals #1828 (Variation I) in original packaging
1972 Fashion Originals #1828
Fashion Originals #1828 (Variation II)
1972 Fashion Originals #1828
Fashion Originals #1828 (Variation II)
1972 Fashion Originals #1828
Fashion Originals #1828 (Variation II)
Fashion Originals #1828 Mod Madras
Fashion Originals #1828 (Variation II) in original packaging

The version shown below left has a jacket made of a darker fabric with a more sackcloth-like structure. The jacket has also been found in dark blue. The blue shirt below right was found in a mixed lot in Europe with no other pieces from this outfit, so until a NRFB version appears it is impossible to say what other pieces it originally came with.

1972 Fashion Originals #1828 showing variation fabric jacket
Fashion Originals #1828 showing variation fabric jacket
1972 Fashion Originals #1828 variation shirt
Fashion Originals #1828 variation shirt

FASHION ORIGINALS Red, White & Wild #1829

1972 Fashion Originals #1829 Red White N Wild
1972 Fashion Originals #1829 Red, White & Wild
1972 Fashion Originals #1829 Red White N Wild
1972 Fashion Originals #1829 Red, White & Wild
1972 Fashion Originals #1829 Red White N Wild
1972 Fashion Originals #1829 Red, White & Wild
1972 Fashion Originals #1829 Red White N Wild
1972 Fashion Originals #1829 Red, White & Wild accessories
1972 Fashion Originals #1829 Red, White & Wild in original packaging
1972 Fashion Originals #1829 Red, White & Wild in original packaging
1972 Fashion Originals #1829 Red White N Wild variation
Fashion Originals #1829 variation
1972 Fashion Originals #1829 Red, White & Wild variation
Fashion Originals #1829 variation
1972 Fashion Originals #1829 Red White N Wild variation
Fashion Originals #1829 variation
Fashion Originals #1829 variation
Fashion Originals #1829 variation

BEST BUY FASHIONS

The Best Buy Fashions were made in Korea. They are given names in the Mattel ’72 catalogue, but these names are not found on the actual packaging. They are exceptional in that they are complete outfits. From 1973 onward none of the Best Buy Fashions would include shoes and socks as standard.

BEST BUY FASHIONS Denims for Fun #3376

1972 Best Buy #3376 Denims For Fun
1972 Best Buy Fashions #3376 Denims For Fun
1972 Best Buy #3376 Denims For Fun
1972 Best Buy Fashions #3376 Denims For Fun
1972 Best Buy #3376 Denims For Fun
1972 Best Buy Fashions #3376 Denims For Fun
1972 Best Buy #3376 Denims For Fun
1972 Best Buy Fashions #3376 Denims For Fun accessories
1972 Best Buy Fashions #3376 in original packaging
1972 Best Buy Fashions #3376 in original packaging

BEST BUY FASHIONS Wide Awake Stripes #3377

1972 Best Buy #3377 Wide Awake Stripes
1972 Best Buy Fashions #3377 Wide Awake Stripes
1972 Best Buy #3377 Wide Awake Stripes
1972 Best Buy Fashions #3377 Wide Awake Stripes
1972 Best Buy #3377 Wide Awake Stripes
1972 Best Buy Fashions #3377 Wide Awake Stripes
1972 Best Buy #3377 Wide Awake Stripes
1972 Best Buy Fashions #3377 Wide Awake Stripes sandals
1972 Best Buy Fashions #3377 in original packaging
1972 Best Buy Fashions #3377 in original packaging

BEST BUY FASHIONS Western Winner #3378

1972 Best Buy #3378 Western Winner
1972 Best Buy Fashions #3378 Western Winner
1972 Best Buy #3378 Western Winner
1972 Best Buy Fashions #3378 Western Winner
1972 Best Buy #3378 Western Winner
1972 Best Buy Fashions #3378 Western Winner
1972 Best Buy #3378 Western Winner
1972 Best Buy Fashions #3378 Western Winner accessories
1972 Best Buy Fashions #3378 Western Winner in original packaging
1972 Best Buy Fashions #3378 in original packaging

BEST BUY FASHIONS Cool ‘N Casual #3379

1972 Best Buy #3379 Cool N Casual
1972 Best Buy Fashions #3379 Cool ‘N Casual
1972 Best Buy #3379 Cool N Casual
1972 Best Buy Fashions #3379 Cool ‘N Casual
1972 Best Buy #3379 Cool N Casual
1972 Best Buy Fashions #3379 Cool ‘N Casual
1972 Best Buy #3379 Cool N Casual
1972 Best Buy Fashions #3379 Cool ‘N Casual accessories
1972 Best Buy #3379 Cool N Casual
1972 Best Buy Fashions #3379 in original packaging

FASHION ACCESSORIES

Beach Beat #3384

1972 Fashion Accessories #3384 Beach Beat
1972 Fashion Accessories #3384 Beach Beat
1972 Fashion Accessories #3384 Beach Beat
1972 Fashion Accessories #3384 in original packaging

REVERSE OF PACKAGING

The Fashion Originals box was illustrated on reverse. The text mentions the use of zips, which is odd, considering that these were the first outfits to come without. The packaging of the 1972 Best Buy Fashions had a Barbie Fan Club application on reverse. The Fashion Accessories set #3384 Beach Beat packaging is blank on reverse.

Reverse of Fashion Originals packaging 1972
Reverse of 1972 Fashion Originals (Early version)
Reverse of Fashion Originals packaging 1974
Reverse of 1972 Fashion Originals (Later version)
Reverse of Best Buy Fashions packaging 1972
Reverse of Best Buy Fashions packaging 1972

BOOKLETS & CATALOGUES

None of the Best Buy Fashions came with booklets, and the Fashion Originals all appear to have come with the booklet from 1971.

From 1972 Mattel Dolls & Preschool catalogue
From 1972 Mattel Dolls & Preschool catalogue
From 1972 Sears Christmas Wish Book
From 1972 Sears Christmas Wish Book
From 1972 Sears Christmas Wish Book
From 1972 Sears Christmas Wish Book
From 1972 Italian Barbie booklet
From 1972 Italian Barbie booklet
From 1972 Dutch Barbie booklet
From 1972 Dutch Barbie booklet
From 1972 Dutch Barbie booklet
From 1972 Dutch Barbie booklet
From 1972 German Barbie booklet
From 1972 German Barbie booklet
From 1972 German Barbie booklet
From 1972 German Barbie booklet
From 1972 German Vedes catalogue
From 1972 German Vedes Gutes Spielzeug catalogue
From 1972 German Kaufhaus Horn catalogue
From 1972 German Kaufhaus Horn catalogue

The 1972 Fashion Originals were obviously sold in Europe for a few years, as they are still shown (with the variation fabrics) in the European booklets for 1974. Note how the Swedish booklets for 1973 and 1974 give the same outfits different names.

From 1973 Swedish Barbie booklet
From 1973 Swedish Barbie booklet
From 1974 Swedish Barbie booklet
From 1974 Swedish Barbie booklet
From 1974 German Barbie booklet
From 1974 German Barbie booklet