1969 The Outfits

Four outfits appeared for ‘Mod’ Ken in 1969. Surprisingly few considering the wait and that this brand new Ken was far too hunky to wear any of the old Ken clothes. Still, they are great. Rally Gear is my absolute favourite Mod outfit, and Guruvy Formal is such a wonderful piece of fashion history. All outfits from 1969-1971 were made in Japan. Many of the outfits made before 1972 had small slits in the back of the neck of shirts and jackets, for the pull-string of the talking Kens.


THE ENSEMBLE PAKS

BREAKFAST AT 7 #1428

1969 #1428 Breakfast At 7
1969 #1428 Breakfast At 7
1969 #1428 Breakfast At 7
1969 #1428 Breakfast At 7
1969 #1428 Breakfast At 7
1969 #1428 Breakfast At 7
1969 #1428 Breakfast At 7
1969 #1428 Breakfast At 7 accessories
1969 #1428 Breakfast At 7
1969 #1428 Breakfast At 7
1969 #1428 Breakfast At 7
1969 #1428 Breakfast At 7
1969 #1428 Breakfast At 7 in original packaging
1969 #1428 Breakfast At 7 in original packaging
1969 #1428 Breakfast At 7
1969 #1428 Breakfast At 7 mail order packaging

RALLY GEAR #1429

1969 #1429 Rally Gear
1969 #1429 Rally Gear
1969 #1429 Rally Gear
1969 #1429 Rally Gear
1969 #1429 Rally Gear
1969 #1429 Rally Gear
1969 #1429 Rally Gear
1969 #1429 Rally Gear boots
1969 #1429 Rally Gear in original packaging
1969 #1429 Rally Gear in original packaging
1969 #1429 Rally Gear
1969 #1429 Rally Gear in mail order packaging

TOWN TURTLE #1430

I’ve never been completely sure which way around the shirt was designed to be worn, as it has no buttons and the collar looks almost identical from both sides. With no contemporary illustration as guide (they all show the shirt covered by the jacket), I’ve chosen to dress him here with the hook and eye fasteners at front. It is the more logical choice. It also fits to Rally Gear, and is how the shirt is laid out in the NRFB packaging.

1969 #1430 Town Turtle
1969 #1430 Town Turtle
1969 #1430 Town Turtle
1969 #1430 Town Turtle
1969 #1430 Town Turtle
1969 #1430 Town Turtle
1969 #1430 Town Turtle
1969 #1430 Town Turtle accessories
1969 #1430 Town Turtle
1969 #1430 Town Turtle variation jackets
1969 #1430 Town Turtle in original packaging
1969 #1430 Town Turtle in original packaging

The photos below show an extremely rare version of the jacket in beige. The jacket was bought in a mixed lot auction, with no other pieces from this outfit, so there was no way of knowing whether it originally came with other variation parts. If anyone has ever seen this version NRFB, please let me know: contact@somethingabouttheboy.com

1969 #1430 Town Turtle variation jacket
1969 #1430 Town Turtle variation jacket
1969 #1430 Town Turtle variation jacket
1969 #1430 Town Turtle variation jacket
1969 #1430 Town Turtle variation jacket
1969 #1430 Town Turtle variation jacket

GURUVY FORMAL #1431

1969 #1431 Guruvy Formal
1969 #1431 Guruvy Formal
1969 #1431 Guruvy Formal
1969 #1431 Guruvy Formal
1969 #1431 Guruvy Formal
1969 #1431 Guruvy Formal
1969 #1431 Guruvy Formal
1969 #1431 Guruvy Formal accessories
1969 #1431 Guruvy Formal
1969 #1431 Guruvy Formal
1969 #1431 Guruvy Formal in original packaging
1969 #1431 Guruvy Formal in original packaging

REVERSE OF PACKAGING

The new packaging kept the original ‘picture frame’ design of the vintage clothing, but the reverse illustration and text reflects the modernized image. The first version only mentions Ken (below left), so the design was slightly reworked during 1969 to include Brad (below right).

1969 #1429 Rally Gear original packaging
Reverse of 1969 Ensemble Pak packaging
Reverse of 1970-71 Ensemble Pak packaging
Reverse of 1970-71 Ensemble Pak packaging

SEARS EXCLUSIVE FABULOUS FORMAL SET

This set consisted of Talking Barbie & Ken dolls in their original boxes, plus two extra outfits. Ken’s outfit is a variation of Guruvy Formal.

1969 #1595 Sears Fabulous Formal Set
From 1969 #1595 Sears Fabulous Formal Set
From 1969 #1595 Sears Fabulous Formal Set
From 1969 #1595 Sears Fabulous Formal Set
From 1969 #1595 Sears Fabulous Formal Set
From 1969 #1595 Sears Fabulous Formal Set
From 1969 #1595 Sears Fabulous Formal Set
From 1969 #1595 Sears Fabulous Formal Set
From 1969 #1595 Sears Fabulous Formal Set
From 1969 #1595 Sears Fabulous Formal Set
From 1969 #1595 Sears Fabulous Formal Set
From 1969 #1595 Sears Fabulous Formal Set
1969 #1595 Sears Fabulous Formal Set
1969 #1595 Sears Fabulous Formal Set
1969 #1595 Sears Fabulous Formal Set
1969 #1595 Sears Fabulous Formal Set

BOOKLETS & CATALOGUES

Barbie's World: bright, swinging, now booklet for 1969
Barbie’s World: bright, swinging, now booklet for 1969
From Barbie's World: bright, swinging, now booklet for 1969
From Barbie’s World: bright, swinging, now booklet for 1969

The Living Barbie booklet has Brad’s head and hands rather unconvincingly superimposed onto Ken’s body.

1969 Living Barbie booklet
Living Barbie booklet 1969-70
From Living Barbie booklet 1969-70
From Living Barbie booklet 1969-70
From Mattel Toys 1969 catalogue
From Mattel Toys 1969 catalogue
1969 For Kids Only Mattel supplement
1969 For Kids Only Mattel supplement
1969 Mattel newspaper supplement advertisement
1969 Mattel newspaper supplement advertisement
From 1969 Sears Christmas Wish Book
From 1969 Sears Christmas Wish Book

In Canada, the Simpsons Sears Christmas catalogue offered their own Ken gift set, consisting of a Talking Ken plus Guruvy Formal.

From 1969 Simpsons Sears Christmas catalogue
From 1969 Simpsons Sears Christmas catalogue

In the Gamble Aldens catalogue Rally Gear and Town Turtle have been mixed up, and instead of Town Turtle it is called Town Set. Breakfast at Seven is just called Breakfast.

From 1969 Gamble Aldens catalogue
From 1969 Gamble Aldens Christmas catalogue
From 1969 JCPenney catalogue
From 1969 Penneys Christmas catalogue
From 1969 Montgomery Ward Christmas catalogue
From 1969 Montgomery Ward Christmas catalogue
From 1969 Spiegel Christmas catalogue
From 1969 Spiegel Christmas catalogue
From 1970 unidentified annual catalogue
From 1970 unidentified annual catalogue
1969 German/Swiss Barbie's Mode Journal
1969 German/Swiss Barbie’s Mode Journal
From 1969 Swiss Barbie's Mode Journal
From 1969 Swiss Barbie’s Mode Journal
From 1969 German Mattel Spielzeug catalogue
From 1969 German Mattel Spielzeug catalogue
1969 German Barbie booklet
From 1969-70 German Barbie booklet
From 1969 British Radio Times Supplement
From 1969 British Rosebud Mattel magazine supplement
From 1969 Swedish Önske Leksaken Brio catalogue
From 1970 Swedish Önske Leksaken Brio catalogue

MOD LOAFERS & BOOTS

The outfits from 1969-1971 came with Japan-made loafers/boots. Below are examples showing the stamp. The loafers are made of a soft, rubbery plastic, the boots are a little stiffer. These classic loafers and cowboy boots were the standard Ken shoes for many years.

1969_Ken_Japan_Shoe
Genuine Ken shoe markings
1969_Ken_Japan_Cowboy_Boot
Genuine Ken cowboy boot markings