1977-1978 Donny & Jimmy Osmond

Donny and Jimmy Osmond are included here, even though they’re not really part of the Ken family. They are however original Mattel, and Donny was designed to fit Ken’s clothing.


DONNY OSMOND #9767

There are two versions of Donny’s original outfit. As well as those shown, I’ve also seen the first version in silver, but that ‘variation’ is probably just a regular one, which has faded over time. Donny was also available together with a Marie doll as deluxe set #9769.

1977 #9767 Donny Osmond
1977 #9767 Donny Osmond
1977 #9767 Donny Osmond
1977 #9767 Donny Osmond
1977 #9767 Donny Osmond
1977 #9767 Donny Osmond
1977 #9767 Donny Osmond
1977 #9767 Donny Osmond accessories
1977 #9767 Donny Osmond
Identification: 1088 0500 2 © Mattel Inc. 1968 Hong Kong.
1977 #9767 Donny Osmond
1977 #9767 Donny Osmond in original packaging
1977 #9767 Donny Osmond in variation blue outfit
1977 #9767 Donny Osmond in variation blue outfit

The silver version below right is most probably not a variation at all, just a regular version which has been exposed to direct sunlight for too long. See section 1963 The Outfits to see how sunlight changed Ken’s vintage boxing shorts from blue to silver.

1977 #9767 Donny Osmond in original packaging
1977 #9767 Donny Osmond (Variation design outfit)
1977 #9767 Donny Osmond
1977 #9767 Donny Osmond in ‘variation’ silver outfit
1977 #9767 Donny Osmond
Reverse of packaging
1977 #9767 Donny Osmond
1977 #9767 Donny Osmond (Canadian version)
Reverse of Canadian packaging
Reverse of Canadian packaging

Mattel produced several outfits especially for him, but they really are the worst of 1970’s tack! Mostly all garish colours and artificial fibres. The TV Fashions are from 1977 and the Deluxe TV Fashions from 1978. As well as the regular outfits, there are Sears exclusives by Mattel, and both Montgomery Ward and Aldens also produced their own outfits for Donny. I have photographed Donny with the original microphone which came with the doll. Extra microphones were only added to the Deluxe TV Fashions.

DONNY & MARIE OSMOND TV FASHIONS #9813 DEEPEST PURPLE

1977 #9813 TV Fashions Deepest Purple
1977 TV Fashions #9813 Deepest Purple
1977 #9813 TV Fashions Deepest Purple
1977 TV Fashions #9813 Deepest Purple
1977 #9813 TV Fashions Deepest Purple
1977 TV Fashions #9813 Deepest Purple
1977 #9813 TV Fashions Deepest Purple
1977 TV Fashions #9813 Deepest Purple accessories
1977 TV Fashions #9813 Deepest Purple in original packaging
1977 TV Fashions #9813 Deepest Purple in original packaging

DONNY & MARIE OSMOND TV FASHIONS #9814 SOUTH O’ THE BORDER

1977 #9814 TV Fashions South o' the Border
1977 TV Fashions #9814 South o’ the Border
1977 #9814 TV Fashions South o' the Border
1977 TV Fashions #9814 South o’ the Border
1977 #9814 TV Fashions South o' the Border
1977 TV Fashions #9814 South o’ the Border
1977 #9814 TV Fashions South o' the Border
1977 TV Fashions #9814 South o’ the Border accessories
1977 TV Fashions #9814 South o' the Border in original packaging
1977 TV Fashions #9814 South o’ the Border in original packaging
South o' the Border variation waistcoat and trousers
South o’ the Border variation waistcoat and trousers

DONNY & MARIE OSMOND TV FASHIONS #9815 SILVER SHIMMER

1977 #9815 TV Fashions Silver Shimmer
1977 TV Fashions #9815 Silver Shimmer
1977 #9815 TV Fashions Silver Shimmer
1977 TV Fashions #9815 Silver Shimmer
1977 #9815 TV Fashions Silver Shimmer
1977 TV Fashions #9815 Silver Shimmer
1977 #9815 TV Fashions Silver Shimmer
1977 TV Fashions #9815 Silver Shimmer accessories

It seems odd that this silver version of Silver Shimmer (below right) should be the variation, but it is certainly much rarer than the turquoise version. Once again though, it could possibly just be a regular outfit which has reacted to prolonged exposure to direct sunlight.

1977 TV Fashions #9815 Silver Shimmer in original packaging
1977 TV Fashions #9815 Silver Shimmer in original packaging
1977 TV Fashions #9815 Silver Shimmer variation
1977 TV Fashions #9815 Silver Shimmer ‘variation’ in original packaging

DONNY & MARIE OSMOND TV FASHIONS #9816

This outfit is very similar to Ken’s Get Ups ‘N Go #9596 Classy tux for handsome groom! from 1976 (see section 1976 The Outfits).

1977 #9816 TV Fashions Starlight Night
1977 TV Fashions #9816 Starlight Night
1977 #9816 TV Fashions Starlight Night
1977 TV Fashions #9816 Starlight Night
1977 #9816 TV Fashions Starlight Night
1977 TV Fashions #9816 Starlight Night
1977 #9816 TV Fashions Starlight Night
1977 TV Fashions #9816 Starlight Night
1977 TV Fashions #9816 Starlight Night in original packaging
1977 TV Fashions #9816 Starlight Night in original packaging

SEARS EXCLUSIVE DONNY & MARIE OSMOND TV FASHIONS

1977 #2078 Sears Donny Osmond TV Fashions in original packaging
1977 Sears TV Fashions #2078 in original packaging
1977 #2079 Sears Donny Osmond TV Fashions in original packaging
1977 Sears TV Fashions #2079 in original packaging

DONNY & MARIE OSMOND DELUXE TV FASHIONS

1978 Deluxe TV Fashions #2453 Glimmer O' Gold in original packaging
1978 Deluxe TV Fashions #2453 Glimmer O’ Gold in original packaging
1978 #2454 Silver 'N Sunshine
1978 Deluxe TV Fashions #2454 Silver ‘N Shine
1978 Deluxe TV Fashions #2455 Country Hoedown in original packaging
1978 Deluxe TV Fashions #2455 Country Hoedown in original packaging
1978 #2493 Deluxe TV Fashions Peasant Sensation
1978 Deluxe TV Fashions #2493 Peasant Sensation in original packaging

BOOKLETS & CATALOGUES

From 1977 Makin' It With Mattel catalogue
From 1977 Makin’ It With Mattel catalogue
From 1977 Makin It With Mattel catalogue
From 1977 Makin’ It With Mattel catalogue
From 1977 Sears Wish Book
From 1977 Sears Wish Book
From 1977 Spiegel Christmas catalogue
From 1977 Spiegel Christmas catalogue
1977 Western Auto toy ordering guide
1977 Western Auto toy ordering guide
From 1977 JCPenny Christmas catalogue
From 1977 JCPenny Christmas catalogue
From 1977 Canadian Toys & Games Directory
From 1977 Canadian Toys & Games Directory

The Aldens and Montgomery Ward Christmas catalogues offered unique outfit sets for Donny. These were their own brand, not produced by Mattel.

From 1977 Aldens Christmas catalogue
From 1977 Aldens Christmas catalogue
From 1977 Montgomery Ward Christmas catalogue
From 1977 Montgomery Ward Christmas catalogue
1977 Montgomery Ward Donny Osmond outfits
1977 Montgomery Ward Donny Osmond outfits
From 1978 Montgomery Ward catalogue
From 1978 Montgomery Ward catalogue
1978 Montgomery Ward Donny Osmond outfits original packaging
1978 Montgomery Ward Donny Osmond outfits original packaging
1978 Montgomery Ward Donny Osmond outfits
1978 Montgomery Ward Donny Osmond outfits
From 1978 Aldens Christmas catalogue
From 1978 Aldens Christmas catalogue
1978_Mattel_Dimension_Catalogue_01
From 1978 Mattel Dimension catalogue
From 1978 Mattel Dimension catalogue
From 1978 Mattel Dimension catalogue

JIMMY OSMOND

Jimmy was released in 1978. As far as I know there were no extra outfits for him. Jimmy’s body-mold was reused for Scott the boyfriend of Skipper (see 1980 boys section).

1978 #2200 Jimmy Osmond
1978 #2200 Jimmy Osmond
1978 #2200 Jimmy Osmond
1978 #2200 Jimmy Osmond
1978 #2200 Jimmy Osmond
1978 #2200 Jimmy Osmond
1978 #2200 Jimmy Osmond
1978 #2200 Jimmy Osmond accessories
1978 #2200 Jimmy Osmond
Identification: 2200 2109 2 © Mattel Inc. 1968 Taiwan.
1978 #2200 Jimmy Osmond in original packaging
1978 #2200 Jimmy Osmond in original packaging
1978 #2200 Jimmy Osmond in original packaging
Reverse of packaging
1978 #2200 Jimmy Osmond Canadian version
1978 #2200 Jimmy Osmond (Canadian version)
1978 #2200 Jimmy Osmond Reverse of Canadian packaging
Reverse of Canadian packaging