1978 The Outfits

Despite SuperStar Ken being launched this year, the clothing was still designed and packaged as Best Buy Fashions and Get-Ups ‘N Go outfits. Only one of the 1978 Best Buy Fashions (#2241) originally came with footwear, so I’ve added some for the photos. All Fashion Originals and Get-Ups ‘N Go outfits were made in Korea. The shoes are still the rubbery plastic type. The Best Buy Fashions for 1978 were made either in Korea (the early ones) or the Philippines.


BEST BUY FASHIONS

BEST BUY FASHIONS #2238

1978 #2238 Best Buy Fashions
1978 Best Buy Fashions #2238
1978 #2238 Best Buy Fashions
1978 Best Buy Fashions #2238
1978 #2238 Best Buy Fashions
1978 Best Buy Fashions #2238
1978 #2238 Best Buy Fashions
1978 Best Buy Fashions #2238 scarf
1978 #2238 Best Buy Fashions
1978 Best Buy Fashions #2238 in original packaging
1978 Best Buy #2238 variation top
1978 Best Buy #2238 variation top
1978 Best Buy Fashions #2238 variation in original packaging
1978 Best Buy Fashions #2238 variation in original packaging

BEST BUY FASHIONS #2239

1978 #2239 Best Buy Fashions
1978 Best Buy Fashions #2239
1978 #2239 Best Buy Fashions
1978 Best Buy Fashions #2239
1978 #2239 Best Buy Fashions
1978 Best Buy Fashions #2239
1978 #2239 Best Buy Fashions
1978 Best Buy Fashions #2239 in original packaging
1978 #2239 Best Buy Fashions
1978 Best Buy Fashions #2239 variation

BEST BUY FASHIONS #2240

1978 #2240 Best Buy Fashions
1978 Best Buy Fashions #2240
1978 #2240 Best Buy Fashions
1978 Best Buy Fashions #2240
1978 #2240 Best Buy Fashions
1978 Best Buy Fashions #2240
1978 #2240 Best Buy Fashions
1978 Best Buy Fashions #2240 in original packaging
1978 Best Buy Fashions #2240
1978 Best Buy Fashions #2240 (Variation I)
1978 #2240 Best Buy Fashions
1978 Best Buy Fashions #2240 (European variation)
1978 #2240 Best Buy Fashions
1978 Best Buy Fashions #2240
1978 #2240 Best Buy Fashions
1978 Best Buy Fashions #2240
1978 #2240 Best Buy Fashions European variation in original packaging
1978 Best Buy Fashions #2240 (European variation) in original packaging

BEST BUY FASHIONS #2241

1978 #2241 Best Buy Fashions
1978 Best Buy Fashions #2241
1978 #2241 Best Buy Fashions
1978 Best Buy Fashions #2241
1978 #2241 Best Buy Fashions
1978 Best Buy Fashions #2241
1978 #2241 Best Buy Fashions
1978 Best Buy Fashions #2241 slippers
1978 Best Buy Fashions #2241 in original packaging
1978 Best Buy Fashions #2241 in original packaging
1978 Best Buy Fashions #2241 in original packaging
1978 Best Buy Fashions #2241 (Variation) in original packaging

BEST BUY FASHIONS #2242

1978 #2242 Best Buy Fashions
1978 Best Buy Fashions #2242
1978 #2242 Best Buy Fashions
1978 Best Buy Fashions #2242
1978 #2242 Best Buy Fashions
1978 Best Buy Fashions #2242
1978 Best Buy Fashions #2242 in original packaging
1978 Best Buy Fashions #2242 in original packaging
1978 #2242 Best Buy Fashions
1978 Best Buy Fashions #2242 (Variation without buttons)
1978 Best Buy Fashions #2242
1978 Best Buy Fashions #2242 (French version)
1978 #2242 Best Buy Fashions
1978 Best Buy Fashions #2242 (Variation)
1978 #2242 Best Buy Fashions
1978 Best Buy Fashions #2242 (Variation)
1978 #2242 Best Buy Fashions
1978 Best Buy Fashions #2242 (Variation)
1978 Best Buy Fashions #2242 variation in original packaging
1978 Best Buy Fashions #2242 (Variation) in original packaging

BEST BUY FASHIONS #2243

1978 #2243 Best Buy Fashions
1978 Best Buy Fashions #2243
1978 #2243 Best Buy Fashions
1978 Best Buy Fashions #2243
1978 #2243 Best Buy Fashions
1978 Best Buy Fashions #2243
1978 #2243 Best Buy Fashions in original packaging
1978 Best Buy Fashions #2243 in original packaging
1978 Best Buy Fashions #2243 (European version)
1978 Best Buy Fashions #2243 (European version)
1978 #2243 Best Buy Fashions
1978 Best Buy Fashions #2243 (Variation)
1978 Best Buy Fashions #2243 (Variation) in original packaging
1978 Best Buy Fashions #2243 (Variation) in original packaging

GET UPS ‘N GO / FASHION ORIGINALS

FASHION ORIGINALS #2282

This and the following Fashion Originals are among the most difficult to find of all Ken outfits, though oddly not the most sought-after. They had an extremely limited release in Europe, but as they are rarely mentioned on other Barbie & Ken websites, few collectors seem to know they exist. The first outfit is a variation of the Sears exclusive #2078 made for the Donny Osmond doll (see section 1977-1978 Donny & Jimmy Osmond).

1978 #2282 Fashion Originals
1978 Fashion Originals #2282
1978 #2282 Fashion Originals
1978 Fashion Originals #2282
1978 #2282 Fashion Originals
1978 Fashion Originals #2282
1978 #2282 Fashion Originals
1978 Fashion Originals #2282 accessories
1978 #2282 Fashion Originals
1978 Fashion Originals #2282 in original packaging
1978 Fashion Originals #2282 with brown shoes
1978 Fashion Originals #2282 (With brown shoes)

FASHION ORIGINALS #2283

1978 #2283 Fashion Originals
1978 Fashion Originals #2283
1978 #2283 Fashion Originals
1978 Fashion Originals #2283
1978 #2283 Fashion Originals
1978 Fashion Originals #2283
1978 #2283 Fashion Originals
1978 Fashion Originals #2283 accessories
1978 #2283 Fashion Originals
1978 Fashion Originals #2283 in original packaging

GET UPS ‘N GO Super deluxe silver ‘n white tux! / FASHION ORIGINALS #2305

1978 #2305 Get Ups 'N Go
1978 Get-Ups ‘N Go #2305 Super deluxe silver ‘n white tux!
1978 #2305 Get Ups 'N Go
1978 Get-Ups ‘N Go #2305
1978 #2305 Get Ups 'N Go
1978 Get-Ups ‘N Go #2305
1978 #2305 Get Ups 'N Go
1978 Get-Ups ‘N Go #2305
1978 Get-Ups 'N Go #2305 in original packaging
1978 Get-Ups ‘N Go #2305 in original packaging
1978 Get-Ups 'N Go #2305
1978 Get-Ups ‘N Go #2305 variation packaging
1978 #2305 Fashion Originals
1978 Fashion Originals #2305 (European version)

GET UPS ‘N GO Suit with a vest for East and West! / FASHION ORIGINALS #2306

1978 #2306 Get Ups 'N Go
1978 Get-Ups ‘N Go #2306 Suit with a vest for East and West!
1978 #2306 Get Ups 'N Go
1978 Get-Ups ‘N Go #2306
1978 #2306 Get Ups 'N Go
1978 Get-Ups ‘N Go #2306
1978 #2306 Get Ups 'N Go
1978 Get-Ups ‘N Go #2306 accessories
1978 Get-Ups 'N Go #2306 in original packaging
1978 Get-Ups ‘N Go #2306 in original packaging
1978 Get-Ups 'N Go #2306 in original packaging
1978 Get-Ups ‘N Go #2306 in variation packaging
1978 #2306 Fashion Originals in original packaging
1978 Fashion Originals #2306 (European version)

REVERSE OF PACKAGING

The Best Buy Fashions and Get-Ups ‘N Go outfits still had no printing on the reverse. The European Fashion Originals now came with this modified design on reverse.

1978 #2282 Fashion Originals
Reverse of European Fashion Originals packaging 1978

SEARS EXCLUSIVE FASHIONS

This Sears exclusive set (Best Buy Fashions 9703 and 9705 from 1977) was sold through the Wish Book and presumably in Sears stores packaged as a FASHIONS set, like the one from the previous year.

1978 #2582 Sears Fashions
1978 #2582 Sears Fashions

BOOKLETS & CATALOGUES

1978 outfits can also be found with the booklet from the previous year. Both were printed in the USA. In the 1978 booklet Best Buy Fashions #2239 is misprinted as #2234.

1978 World of Fashions booklet
1978 World of Fashions booklet
From 1978 World of Fashions booklet
From 1978 World of Fashions booklet
From 1978 World of Fashions booklet
From 1978 World of Fashions booklet
From 1978 World of Fashions booklet
From 1978 World of Fashions booklet
From 1978 Mattel Dimension catalogue
From 1978 Mattel Dimension catalogue

This was the last year that the Montgomery Ward catalogue offered the three genuine Barbie and Ken outfit sets from the previous years: the United Airlines outfits, the skiing outfits from the Sun Valley dolls, and the Get-ups ‘N Go tennis outfits.

From 1978 Montgomery Ward Christmas catalogue
From 1978 Montgomery Ward Christmas catalogue
From 1978 Sears Wish Book
From 1978 Sears Wish Book
1978-9 Clark Pharmacy gift catalogue
1978-9 Clark Pharmacy gift catalogue
From 1978 German Barbie booklet
From 1978 German Barbie booklet
From 1978 Belgian Barbie booklet
From 1978 Belgian Barbie booklet
From 1978 French Journal de Mickey
From 1978 French Journal de Mickey
From 1978 Italian Barbie booklet
From 1978 Italian Barbie booklet

I’m not sure where this little Italian snippet below is from, but the same picture is featured in the Italian Mattel dealer catalogue from 1981 (see also section 1981 The Outfits). It is interesting, not only as it shows outfits from 1976-78, but it even has Best Buy Fashions #2059 (marked F), which was otherwise only sold as a 1977 Sears exclusive in the US (see section 1977 The Outfits).

1981_Italian_Ad
From unidentified Italian advertising