KEN & FRIENDS: MALE FASHION DOLLS & CLOTHING FROM 1961-1987
1975 The Outfits
All outfits were produced in Korea, and there were some great ones this year, including two Gold Medal outfits. None of these Best Buy Fashions originally came with shoes. Curiously, Best Buy Fashions #7228 doesn’t seem to exist.
BEST BUY FASHIONS
BEST BUY FASHIONS #7224
BEST BUY FASHIONS #7225
BEST BUY FASHIONS #7226
BEST BUY FASHIONS #7227
BEST BUY FASHIONS #7229
SEARS STORE EXCLUSIVE BEST BUY FASHIONS
Like all Best Buy Fashions sold between 1973-1975, these are dated 1972 on the packaging, so, without any printed reference such as a Sears store guide, I’m relying on the received wisdom of other collectors that these outfits are indeed Sears exclusives from this year.
BEST BUY FASHIONS #9001
BEST BUY FASHIONS #9002
BEST BUY FASHIONS #9003
BEST BUY FASHIONS #9004
GOLD MEDAL FASHIONS
GET-UPS ‘N GO / FASHION ORIGINALS
GET-UPS ‘N GO Cooly clad for business days! / FASHION ORIGINALS #7246
The European version originally came as a Fashion Originals in the yellow box. The version in the pink box, with the new-look logo and squarer window, is from 1976 or later.
GOLD MEDAL GET-UPS ‘N GO A hockey champ’s U.S. Olympic gear! / FASHION ORIGINALS #7247
Mattel Canada released this set which includes both Gold Medal outfits.
REVERSE OF FASHION ORIGINALS PACKAGING
SEARS EXCLUSIVES / FASHION ORIGINALS
These three Fashion Originals were released in Canada and Europe, and consisted of the Ken outfit shown plus a matching outfit for Barbie. Domestically these sets were only available as Sears exclusives, and came in plain brown stamped boxes.
FASHION ORIGINALS #9046
FASHION ORIGINALS #9047
FASHION ORIGINALS #9048
SEARS EXCLUSIVE SET #9052
As this clipping from a page in the Sears Wish Book for 1975 shows, Best Buy Fashions #7224 and #7225 were also available, together with a pair of extra trousers, as an exclusive Sears set. They look white on the picture, but the few times an out-of-box set has been offered for sale online, the extra trousers were these light khaki/beige ones shown below. The set came packaged in a plain white box stamped with the Mattel code #9052.
BOOKLETS & CATALOGUES
I haven’t yet discovered any US Barbie booklet for 1975, but booklets were still produced in Europe. Typically they feature both new and older fashions. Note that in Europe all outfits were still given names.
Sears and Montgomery Ward still offered genuine Mattel clothing for sale. The other mail order catalogues now mostly sold cheaper-brand ‘clone’ clothing. Even Montgomery Ward mixes genuine Mattel outfits with clone clothing.