1973 The Outfits

In 1973 a new series called Get-Ups ‘N Go fashions began. They are complete outfits with various accessories. Both the Best Buy Fashions and the GUAG outfits were produced in Korea. No Get-Ups ‘N Go outfits were printed on the reverse of the packaging. This was the last year that Mattel produced their Casual All Stars set for Sears – see section Casual All Stars – Sears exclusive sets 1970-1973.


GET-UPS ‘N GO

GET-UPS ‘N GO A busy doctor’s professional attire! #7705

1973 #7705 Get-Ups 'N Go
1973 #7705 Get-Ups ‘N Go A busy doctor’s professional attire!
1973 #7705 Get-Ups 'N Go
1973 #7705 Get-Ups ‘N Go
1973 #7705 Get-Ups 'N Go
1973 #7705 Get-Ups ‘N Go
1973 #7705 Get-Ups 'N Go
1973 #7705 Get-Ups ‘N Go accessories
1973 #7705 Get-Ups 'N Go
1973 #7705 Get-Ups ‘N Go
1973 #7705 Get-Ups 'N Go
1973 #7705 Get-Ups ‘N Go

The lab coat has a tendency to soak up the colour from the backing card, so the version below right is not a variation, but an extreme example of the kind of damage which can occur. This backing card was used for the Get-Ups ‘N Go #7707 United Airlines Pilot outfit, with similar results: the shirt is often also stained, if only on the back.

1973 Get-Ups 'N Go #7705 in original packaging
1973 Get-Ups ‘N Go #7705 in original packaging
1973 Get-Ups 'N Go #7705
1973 Get-Ups ‘N Go #7705 showing stained lab coat

GET-UPS ‘N GO Suit-up for safari & adventure! #7706

1973 Get-Ups 'N Go #7706 Suit-up for safari & adventure!
1973 Get-Ups ‘N Go #7706 Suit-up for safari & adventure!
1973 #7706 Get-Ups 'N Go
1973 #7706 Get-Ups ‘N Go
1973 Get-Ups 'N Go #7706 Suit-up for safari & adventure!
1973 Get-Ups ‘N Go #7706
1973 Get-Ups 'N Go #7706 accessories
1973 Get-Ups ‘N Go #7706 accessories
1973 Get-Ups 'N Go #7706 in original packaging
1973 Get-Ups ‘N Go #7706 in original packaging
1973 #7706 Get-Ups 'N Go
1973 #7706 Get-Ups ‘N Go (Variation)
1973 #7706 Get-Ups 'N Go
1973 Get-Ups ‘N Go #7706
1973 #7706 Get-Ups 'N Go
1973 Get-Ups ‘N Go #7706
1973 #7706 Get-Ups 'N Go
1973 Get-Ups ‘N Go #7706 (Variation) accessories
1973 #7706 Get-Ups 'N Go in original packaging
1973 #7706 Get-Ups ‘N Go (Variation) in original packaging

GET-UPS ‘N GO Authentic! United Airlines Pilot’s uniform! #7707

1973 #7707 Get-Ups 'N Go
1973 Get-Ups ‘N Go #7707 Authentic! United Airlines Pilot’s uniform!
1973 #7707 Get-Ups 'N Go
1973 #7707 Get-Ups ‘N Go
1973 #7707 Get-Ups 'N Go
1973 #7707 Get-Ups ‘N Go
1973 #7707 Get-Ups 'N Go
1973 Get-Ups ‘N Go #7707 accessories

The pilot outfit was also available in Europe as a Fashion Originals (below right). It is probably that all three GUAG outfits from 1973 were available as Fashion Originals, but I’ve yet to find the other two NRFB.

1973 Get-Ups 'N Go #7707 in original packaging
1973 Get-Ups ‘N Go #7707 in original packaging
1973 Fashion Originals #7707 (European version)
1973 Fashion Originals #7707 (European version)
1973 #7707 Get-Ups 'N Go variation
1973 Get-Ups ‘N Go #7707 (Variation)
1973 #7707 Get-Ups 'N Go variation
1973 Get-Ups ‘N Go #7707
1973 #7707 Get-Ups 'N Go variation
1973 Get-Ups ‘N Go #7707
1973 #7707 Get-Ups 'N Go variation
1973 Get-Ups ‘N Go #7707 (Variation) accessories
1973 Get-Ups 'N Go #7707 in original packaging
1973 Get-Ups ‘N Go #7707 (Variation) in original packaging

The 1973 & 1974 Sears Wish Books show Ken’s pilot outfit. It came on card in a sealed plastic bag (below right). Presumably their version of the camping/safari outfit was similarly packaged. Between 1973 and 1978 this pilot outfit was also sold, together with the matching Barbie outfit, as an exclusive Montgomery Ward’s catalogue set #7779. They came in a plain, stamped cardboard box (below left). In fact, apart from the special gift sets, most mail-ordered dolls and outfits seem to have been packaged quite plainly.

Packaging of Barbie & Ken flight uniforms for Montgomery Ward
Packaging of Barbie & Ken flight uniforms for Montgomery Ward
1973 Sears Get-Ups 'N Go #7707
Sears version in original packaging

BEST BUY FASHIONS

After the promising start in 1972, the Best Buy Fashions were demoted to just a basic outfit with an occasional accessory, such as a belt, scarf or cap. They weren’t even given names anymore, at least not in the US. Despite this, and even though the quality can not match the earlier clothing, some are among my favourite Ken outfits. As none of these Best Buy Fashions originally included shoes, I’ve added some for the photos.

BEST BUY FASHIONS #8615

1973 #8615 Best Buy Fashions
1973 #8615 Best Buy Fashions
1973 #8615 Best Buy Fashions
1973 #8615 Best Buy Fashions
1973 #8615 Best Buy Fashions
1973 #8615 Best Buy Fashions
1973 Best Buy Fashions #8615 in original packaging
1973 Best Buy Fashions #8615 in original packaging

BEST BUY FASHIONS #8616

1973 #8616 Best Buy Fashions
1973 #8616 Best Buy Fashions
1973 #8616 Best Buy Fashions
1973 Best Buy Fashions #8616
1973 #8616 Best Buy Fashions
1973 #8616 Best Buy Fashions
1973 #8616 Best Buy Fashions
1973 Best Buy Fashions #8616 belt
1973 #8616 Best Buy Fashions
1973 Best Buy Fashions #8616 in original packaging

BEST BUY FASHIONS #8599

A later version of BEST BUY FASHIONS #8616 was produced without the ’73’ logo, and given a different code number.

1973 #8599 Best Buy Fashions
1974-77 Best Buy Fashions #8599
1973 #8599 Best Buy Fashions in original packaging
1974-77 Best Buy Fashions #8599 in original packaging

BEST BUY FASHIONS #8617

1973 #8617 Best Buy Fashions
1973 Best Buy Fashions #8617
1973 #8617 Best Buy Fashions
1973 Best Buy Fashions #8617
1973 #8617 Best Buy Fashions
1973 Best Buy Fashions #8617
1973 #8617 Best Buy Fashions
1973 Best Buy Fashions #8617 dickey
1973 Best Buy Fashions #8617
1973 Best Buy Fashions #8617 in original packaging

BEST BUY FASHIONS #8618

1973 #8618 Best Buy Fashions
1973 Best Buy Fashions #8618
1973 #8618 Best Buy Fashions
1973 Best Buy Fashions #8618
1973 #8618 Best Buy Fashions
1973 Best Buy Fashions #8618
1973 #8618 Best Buy Fashions
1973 Best Buy Fashions #8618 scarf
1973 Best Buy Fashions #8618 in original packaging
1973 Best Buy Fashions #8618 in original packaging
1973 #8618 Best Buy Fashions
1973 Best Buy Fashions #8618 (Variation I)
1973 Best Buy Fashions #8618 (I) in original packaging
1973 Best Buy Fashions #8618 (Variation I) in original packaging
1973 #8618 Best Buy Fashions
1973 Best Buy Fashions #8618 (Variation II)
1973 Best Buy Fashions #8618 in original packaging
1973 Best Buy Fashions #8618 (Variation II) in original packaging
1973 #8618 Best Buy Fashions
1973 Best Buy Fashions #8618 (Variation III)

BEST BUY FASHIONS REVERSE

1973 Best Buy Fashions reverse
Reverse of Best Buy Fashions packaging 1973

BEST BUY FASHIONS #8627

The sets with the green and light blue sneakers were made in Hong Kong/Japan. The set with the brown and darker blue sneakers and lighter cowboy boots was made in Korea, and has no printing on the reverse of packaging.

1973 #8627 Best Buy Fashions
1973 Best Buy Fashions #8627 (I)
1973 Best Buy Fashions #8627 in original packaging
1973 Best Buy Fashions #8627 (I) in original packaging
1973 Best Buy #8627 reverse of packaging
Reverse of packaging
1973 #8627 Best Buy variation (mail order?) packaging
1973 Best Buy #8627 variation (mail order?) packaging
1973 #8627 Best Buy variation (mail order?) packaging
Reverse of variation (mail order?) packaging
1973 #8627 Best Buy Fashions
1973 Best Buy Fashions #8627 (II)
1973 Best Buy Fashions #8627 in original packaging
1973 Best Buy Fashions #8627 (II) in original packaging
1973 Best Buy Fashions #8627 in original packaging
1973 Best Buy Fashions #8627 slight variation packaging

BOOKLETS & CATALOGUES

There are two booklets for 1973. The Get-Ups ‘N Go outfits were produced during 1973, so a second booklet, with some other amendments and changes to layout, was printed to include them.

From 1973 The Beautiful World of Barbie booklet
From 1973 The Beautiful World of Barbie booklet
From 1973 The Beautiful World of Barbie booklet
From 1973 The Beautiful World of Barbie booklet
From 1973-4 The World of Barbie booklet
From 1973-4 The World of Barbie booklet
1973-4 World of Barbie booklet
1973-4 The World of Barbie booklet
From 1973-4 The World of Barbie booklet
From 1973-4 The World of Barbie booklet
From 1973 Mattel Toys Spring Introductions catalogue
From 1973 Mattel Toys Spring Introductions catalogue
From Mattel Toys 1973 catalogue
From Mattel Toys 1973 catalogue
From Mattel Toys 1973 catalogue
From Mattel Toys 1973 catalogue
1974 Target store advertisement
1974 Target store advertisement
From 1973 Sears Wish Book
From 1973 Sears Wish Book
From 1973 Sears Wish Book
From 1973 Sears Wish Book
From 1973 Sears Wish Book
From 1973 Sears Wish Book
From 1973 Montgomery Ward Christmas catalogue
From 1973 Montgomery Ward Christmas catalogue

In Europe names were given to all outfits. I imagine the Get-Ups ‘N Go outfits were repackaged as Fashion Originals, because the GUAG word-play was too obscure for the European market.

From 1973 Swedish Barbie booklet
From 1973 Swedish Barbie booklet
From 1973 German Barbie booklet
From 1973 German Barbie booklet
From 1973 Italian Barbie booklet
From 1973 Italian Barbie booklet
From 1974 German Barbie booklet
From 1974 German Barbie booklet
From 1974 French Barbie booklet
From 1974 French Barbie booklet
From 1974 Swedish Barbie booklet
From 1974 Swedish Barbie booklet

Below is a double-page from an Italian Barbie booklet. To judge by the clothing worn by Skipper, it must be from 1977 or later. It shows Ken wearing all four 1973 Best Buy Fashions, including the #8599 version without the logo.

From 1977 Italian Barbie booklet
From 1977 Italian Barbie booklet

FOOTWEAR

The shoes which came with dolls were produced in the same country as the doll itself, either Taiwan or Hong Kong.

1972 Ken Hong Kong trainer
Hong Kong-made Ken trainer
1972 Ken Taiwan shoe
Taiwan-made Ken shoe

The Get-Ups ‘N Go shoes were produced in Korea, like the outfits. The Best Buy Fashions shoes were made in Hong Kong, Japan, Korea and Taiwan. They are all made of a soft rubbery plastic. Until 1973 sneakers had only been available once before, on the regular Busy Ken. They appeared far more often from here on and were to become, along with the loafer and cowboy boot, a classic Ken shoe. The designs did not alter until well into the 1990s.

Korea-made Ken shoe 1972-1978
Korea-made Ken shoe
Korea-made Ken shoe 1972-1978
Korea-made Ken shoe